Schaarschmidt, Mario and Dose, David B. (2023) Customer engagement in idea contests: Emotional and behavioral consequences of idea rejection. Psychology & Marketing. ISSN 0742-6046 (In Press)
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Official URL: https://doi.org/10.1002/mar.21794
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Customer engagement, idea contest, idea rejection, emotions, consumer stress, field experiment |
| Subjects: | N200 Management studies N900 Others in Business and Administrative studies |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Depositing User: | Rachel Branson |
| Date Deposited: | 16 Jan 2023 14:50 |
| Last Modified: | 19 Jan 2023 12:04 |
| URI: | https://nrl.northumbria.ac.uk/id/eprint/51177 |
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