Customer engagement in idea contests: Emotional and behavioral consequences of idea rejection

Schaarschmidt, Mario and Dose, David B. (2023) Customer engagement in idea contests: Emotional and behavioral consequences of idea rejection. Psychology & Marketing. ISSN 0742-6046 (In Press)

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Official URL: https://doi.org/10.1002/mar.21794
Item Type: Article
Uncontrolled Keywords: Customer engagement, idea contest, idea rejection, emotions, consumer stress, field experiment
Subjects: N200 Management studies
N900 Others in Business and Administrative studies
Department: Faculties > Business and Law > Newcastle Business School
Depositing User: Rachel Branson
Date Deposited: 16 Jan 2023 14:50
Last Modified: 19 Jan 2023 12:04
URI: https://nrl.northumbria.ac.uk/id/eprint/51177

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