Esch, Franz-Rudolf and Brunner, Christian (2011) Portfolio Advertising as an Instrument to Strengthen the Corporate Brand in a Complex Brand Architecture. In: European Advances in Consumer Research. Association for Consumer Research, p. 543. ISBN 9780915552665
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| Item Type: | Book Section |
|---|---|
| Additional Information: | Presented at the 2010 European Conference of the Association for Consumer Research held at Royal Holloway, University of London, 30 June - 3 July 2010. |
| Subjects: | N500 Marketing |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Depositing User: | Helen Pattison |
| Date Deposited: | 15 May 2012 08:15 |
| Last Modified: | 19 Nov 2019 09:52 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/7045 |
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