Esch, Franz-Rudolf, Brunner, Christian, Gowlowski, Dominika and Goertz, Susanne (2010) Der Einfluss von Portfolio-Werbung auf die Einstellung und das Image von Dachmarken: eine empirische Untersuchung (Impact of Portfolio Advertising on the Attitude Toward the Corporate Brand and its Image: An Empirical Investigation). Transfer - Werbeforschung & Praxis, 2. pp. 6-30. ISSN 1436-798X
Full text not available from this repository. (Request a copy)
Official URL: http://www.transfer-zeitschrift.net/archiv/archiv/...
| Item Type: | Article |
|---|---|
| Subjects: | N500 Marketing |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Depositing User: | Helen Pattison |
| Date Deposited: | 14 May 2012 17:59 |
| Last Modified: | 19 Nov 2019 09:53 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/7048 |
Actions (login required)
 |
View Item |
Downloads
Downloads per month over past year
