Manufacturer-retailer collaboration in the supply chain: Empirical evidence from the Greek food sector

Vlachos, Ilias, Bourlakis, Michael and Karalis, Vassilis (2008) Manufacturer-retailer collaboration in the supply chain: Empirical evidence from the Greek food sector. International Journal of Logistics Research and Applications, 11 (4). pp. 267-277. ISSN 1367-5567

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Abstract

The purpose of this study is to examine collaboration between food manufacturers and retailers and compare their motivation to collaborate the possible areas for collaboration and the preferred type of collaboration. Using a large quantitative sample of the Greek food sector, we compare and contrast what triggers retailers and manufacturers to get involved in long-term collaboration.We also compare the types of collaboration favoured by each group and illustrate the factors which influence the favoured type of collaboration for both manufacturers and retailers. Results show that the type of collaboration preferred is related strongly to specific factors, such as physical distribution management, trust and commitment to collaboration, and effective information management, with the last one commanding an increased role in the years to come.
Another key finding is that transaction collaboration is the preferred collaboration type for these chain members.

Item Type:	Article
Subjects:	D600 Food and Beverage studies N900 Others in Business and Administrative studies
Department:	Faculties > Business and Law > Newcastle Business School
Related URLs:	http://www.tandfonline.com/doi/abs/10.10...
Depositing User:	Helen Pattison
Date Deposited:	24 May 2012 15:45
Last Modified:	19 Nov 2019 09:54
URI:	http://nrl.northumbria.ac.uk/id/eprint/7421

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