Identity construction through marketing discourse in SMEs

Copley, Paul (2009) Identity construction through marketing discourse in SMEs. In: 32nd Institute for Small Business and Entrepreneurship Conference (ISBE 2009) - Celebrating 3 decades of excellence in education, research and practice: at the cutting edge of international entrepreneurship, 3-6 November 2009, Novas Contemporary Urban Centre, Liverpool.

Full text not available from this repository. (Request a copy)
Item Type: Conference or Workshop Item (Paper)
Additional Information: Conference proceedings available as CD-ROM, ISBN: 9781900862165
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School
Related URLs:
Depositing User: Helen Pattison
Date Deposited: 22 Aug 2012 09:40
Last Modified: 19 Nov 2019 09:53

Actions (login required)

View Item View Item


Downloads per month over past year

View more statistics