Esch, Franz-Rudolf, Brunner, Christian and Spomer, Olga (2012) Kapitalisierung von Marken: Starke Marken aufbauen und transferieren. Wirtschaftswissenschaftliches Studium (WiSt) - Zeitschrift für Studium und Forschung, 41 (2). pp. 56-63. ISSN 0340-1650
Full text not available from this repository. (Request a copy)| Item Type: | Article |
|---|---|
| Subjects: | N500 Marketing |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Related URLs: | |
| Depositing User: | Helen Pattison |
| Date Deposited: | 22 Aug 2012 14:08 |
| Last Modified: | 19 Nov 2019 09:52 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/8456 |
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