Esch, Franz-Rudolf, Brunner, Christian, Gawlowski, Dominika, Knörle, Christian and Krieger, Kai Harald (2010) Customer Tuchpoins marken- und kundenpezifisch mangen. Marketing Review St. Gallen, 27 (2). pp. 8-13. ISSN 1865-6544
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Official URL: http://dx.doi.org/10.1007/s11621-010-0039-0
| Item Type: | Article |
|---|---|
| Additional Information: | [Customer touch points to manage brand and custom] |
| Subjects: | N500 Marketing |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Depositing User: | Helen Pattison |
| Date Deposited: | 23 Aug 2012 15:23 |
| Last Modified: | 19 Nov 2019 09:53 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/8459 |
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