Esch, Franz-Rudolf and Brunner, Christian (2010) Portfolio advertising as an instrument to strengthen the corporate brand in a complex brand architecture. In: 2010 European Conference of the Association for Consumer Research, 30 June - 3 July 2010, Royal Holloway, University of London.
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| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N500 Marketing N900 Others in Business and Administrative studies |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Depositing User: | Helen Pattison |
| Date Deposited: | 06 Sep 2012 13:28 |
| Last Modified: | 19 Nov 2019 09:53 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/8678 |
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