Mapping key factors in value innovation

English, Stuart (2007) Mapping key factors in value innovation. In: 9th International Conference on Engineering and Product Design Education, 13-14 September 2007, Newcastle-upon-Tyne.

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This is one of a series of six papers which explore the notion of the ‘expert designer’ as a critical element of design space. English’s paper explores the designer’s development of ‘value’ through the construction of what Dorst and Cross (2001) term ‘the design problem space’. The paper proposes that the source of innovation is the designer's choice of key value factors. Innovative potential, therefore, is dependent on the ability of designer to map the problem and to be aware of what is possible. Designer’s self-awareness in the construction of ‘design problem space’ is a much expanding field of research. Similar to English, Kimbell investigates the tolerance of ambiguity in design and highlights the instability of the creative process. The most significant parallel study however, is Nigel Cross' investigation of 'creative thinking by expert designers' (2004) and his earlier work with Kees Dorst on 'creativity in the design process' (2001), which accepts both the notion of ‘design problem space’ and ‘design solution space’, but then talks about them pairing as the creative event. English’s paper also explores ‘value distinction’; breaking it down to functional and experiential values and the value of social meaning. This idea was explored in English’s earlier paper, 'Design thinking - Value Innovation - Deductive Reason and the Designers Choice’, DRS conference, Lisbon (2006). English is currently working with the regional development agency ONE North East, and Ward Hadaway IP lawyers, to support SMEs realise their unmet commercial potential: English is also co-supervising doctoral student, Nick Spencer, whose research concerns the development of designer maturity and awareness. They are planning to submit the paper, ‘Creativity in the design process: Coping with uncertainty’, to Design Studies in December 2007.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: industrial design
Subjects: H100 General Engineering
W200 Design studies
Department: Faculties > Arts, Design and Social Sciences > Design
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Depositing User: EPrint Services
Date Deposited: 01 Oct 2008 14:45
Last Modified: 12 Oct 2019 19:34

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