Pandit, Ameet, Karpen, I. and Josiassen, A. P. (2009) New product preannouncements and consumer purchase postponement: the moderating role of product familiarity. In: 38th EMAC Annual Conference 2009, 26-29 May 2009, Nantes, France.
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Official URL: http://www.emac-online.org/r/default.asp?iId=IIFKL
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N500 Marketing N900 Others in Business and Administrative studies |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Depositing User: | Helen Pattison |
| Date Deposited: | 01 Oct 2012 11:26 |
| Last Modified: | 19 Nov 2019 09:53 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/9276 |
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