Seeking country of origin information as an indicator of social status to make egoistical purchase decisions

Khan, Hina and Rodrigo, Padmali (2015) Seeking country of origin information as an indicator of social status to make egoistical purchase decisions. In: The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer, Cham, pp. 248-250. ISBN 9783319108728, 9783319108735

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Abstract

This study investigated elite Sri Lankan consumers’ egoistical purchase motives for seeking Country of Origin (COO) information when purchasing convenience, shopping and luxury goods for different occasions. 327 self-administered questionnaires were returned. The findings revealed the consumers’ motives were influenced by their desire to boost their ego, power and enhance social standing.

Item Type:	Book Section
Uncontrolled Keywords:	International Business Study, Luxury Good, Consumer Motive, Convenience Good, Consumer Intention
Subjects:	N500 Marketing N900 Others in Business and Administrative studies
Department:	Faculties > Business and Law > Newcastle Business School
Depositing User:	Helen Pattison
Date Deposited:	10 Oct 2012 10:55
Last Modified:	14 Apr 2020 08:50
URI:	http://nrl.northumbria.ac.uk/id/eprint/9530

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