Filieri, Raffaele and Alguezaui, Salma (2011) From market-driving to market-driven: the Benetton Group Case Study. In: EMAC 2011: 40th European Marketing Academy Conference, 24-27 May 2011, Ljubljana, Slovenia.
Full text not available from this repository. (Request a copy)| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N500 Marketing N900 Others in Business and Administrative studies |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Related URLs: | |
| Depositing User: | Helen Pattison |
| Date Deposited: | 10 Oct 2012 11:56 |
| Last Modified: | 19 Nov 2019 09:52 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/9539 |
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