McLeay, Fraser and Woodruffe-Burton, Helen (2011) Marketing Metrics: effective evaluation of marketing performance. The Singapore Marketer. pp. 38-42.
Full text not available from this repository. (Request a copy)| Item Type: | Article |
|---|---|
| Subjects: | N500 Marketing |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Related URLs: | |
| Depositing User: | Helen Pattison |
| Date Deposited: | 15 Oct 2012 13:31 |
| Last Modified: | 19 Nov 2019 09:52 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/9677 |
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