Items where Author is "Ogba, Ike"

Ojeme, Mark, Ogba, Ike, Robson, Andrew and Coates, Nigel (2013) A Model of Affective Commitment in Small and Medium Enterprise Relationship to Retail Banks in Nigeria. In: Academy of Marketing Conference, 8-11 July 2013, University of South Wales.

Ogba, Ike, Saul, Neil and Coates, Nigel (2012) Predicting students' attitudes towards advertising on a university Virtual Learning Environment (VLE). Active Learning in Higher Education, 13 (1). pp. 63-75. ISSN 1469-7874

Elmayar, Ashraf, Ogba, Ike and Coates, Nigel (2012) A comparison of customer perceptions of service quality in the Libyan private and public banking sectors. In: International Conference in Marketing, 12-14 January 2012, Indian Institute of Management, Lucknow, India.

Ogba, Ike, Ituma, Afam, Creaby-Attwood, Nick and Garba, A. O. (2011) An evaluation of organisational commitment in the non-Western context of Nigeria. In: British Academy of Management Annual Conference (BAM 2011): Building and Sustaining High Performance Organisations in a Challenging Environment, 13-15 September 2011, Aston University, Birmingham.

Ogba, Ike, Classen, C. and Ekinci, Yuksel (2011) Analysis of the contribution of CSR to the affective commitment of managers in Germany. In: EMAC 2011: 40th European Marketing Academy Conference, 24-27 May 2011, Ljubljana, Slovenia.

Ogba, Ike and Johnson, Rebecca (2010) How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry. Young Consumers: Insight and Ideas for Responsible Marketers, 11 (1). pp. 77-89. ISSN 1747-3616

Zoe, Stanley and Ogba, Ike (2009) Internal marketing communication in service organisation. The Northumbria University Working Paper Series: Interdisciplinary studies in the built and virtual environment, 2. pp. 13-25. ISSN 1756-2473

Ogba, Ike and Tan, Zhenzhen (2009) Exploring the impact of brand image on customer loyalty and commitment in China. Journal of Technology Management in China, 4 (2). pp. 132-144. ISSN 1746-8779

Ogba, Ike (2008) Commitment in the workplace: the impact of income and age on employee commitment in Nigerian banking sector. Management Research News, 31 (11). pp. 867-878. ISSN 0140-9174

Ogba, Ike (2007) Organisational commitment in developing countries : the case of Nigeria. Doctoral thesis, Northumbria University.