Items where Author is "Ogba, Ike"

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Number of items: 10.


Ogba, Ike, Saul, Neil and Coates, Nigel (2012) Predicting students' attitudes towards advertising on a university Virtual Learning Environment (VLE). Active Learning in Higher Education, 13 (1). pp. 63-75. ISSN 1469-7874

Ogba, Ike and Johnson, Rebecca (2010) How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry. Young Consumers: Insight and Ideas for Responsible Marketers, 11 (1). pp. 77-89. ISSN 1747-3616

Zoe, Stanley and Ogba, Ike (2009) Internal marketing communication in service organisation. The Northumbria University Working Paper Series: Interdisciplinary studies in the built and virtual environment, 2. pp. 13-25. ISSN 1756-2473

Ogba, Ike and Tan, Zhenzhen (2009) Exploring the impact of brand image on customer loyalty and commitment in China. Journal of Technology Management in China, 4 (2). pp. 132-144. ISSN 1746-8779

Ogba, Ike (2008) Commitment in the workplace: the impact of income and age on employee commitment in Nigerian banking sector. Management Research News, 31 (11). pp. 867-878. ISSN 0140-9174

Conference or Workshop Item

Ojeme, Mark, Ogba, Ike, Robson, Andrew and Coates, Nigel (2013) A Model of Affective Commitment in Small and Medium Enterprise Relationship to Retail Banks in Nigeria. In: Academy of Marketing Conference, 8-11 July 2013, University of South Wales.

Elmayar, Ashraf, Ogba, Ike and Coates, Nigel (2012) A comparison of customer perceptions of service quality in the Libyan private and public banking sectors. In: International Conference in Marketing, 12-14 January 2012, Indian Institute of Management, Lucknow, India.

Ogba, Ike, Ituma, Afam, Creaby-Attwood, Nick and Garba, A. O. (2011) An evaluation of organisational commitment in the non-Western context of Nigeria. In: British Academy of Management Annual Conference (BAM 2011): Building and Sustaining High Performance Organisations in a Challenging Environment, 13-15 September 2011, Aston University, Birmingham.

Ogba, Ike, Classen, C. and Ekinci, Yuksel (2011) Analysis of the contribution of CSR to the affective commitment of managers in Germany. In: EMAC 2011: 40th European Marketing Academy Conference, 24-27 May 2011, Ljubljana, Slovenia.


Ogba, Ike (2007) Organisational commitment in developing countries : the case of Nigeria. Doctoral thesis, Northumbria University.

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