Items where Author is "Shaw, Alan"

Article

Shaw, Alan (2018) Using the social return on investment framework to evaluate behaviour changes of individuals living with learning difficulties. Social Marketing Quarterly, 24 (4). pp. 281-298. ISSN 1524-5004

Shaw, Alan (2011) Market segmentation and the impact of online media. Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing, 11 (3). pp. 254-262. ISSN 1745-7904

Book Section

Shaw, Alan (2017) Adapting Bronfenbrenner’s Bio-ecology Theory to Enhance Social Marketing. In: World Social Marketing Conference 2017. Fuse Events Ltd, pp. 30-33. ISBN 978-1-9997534-0-5

Report

Bradshaw, Craig, Dodds, Kirk, Crumbley, Julie, Sutherland, Matthew and Shaw, Alan (2019) Social Media in the SME Business to Business Environment and Toolkit. Technical Report. The Marketing Trust.

Conference or Workshop Item

Shaw, Alan (2014) The suitability of SROI to assess Social Marketing Campaigns. In: ISM-Open Conference, 29 September 2014, Milton Keynes.

Shaw, Alan (2014) How to enhance the social ecological framework using Bronfenbrenner’s PPCT model. In: Academy of Marketing Conference 2014, 7-10 July 2014, Bournemouth.

Shaw, Alan (2014) Should social marketing campaigns be centralised or decentralised? In: Academy of Marketing Conference 2014, 7-10 July 2014, Bournemouth.

Shaw, Alan (2014) Using social marketing to change the health behaviours of individuals living with diabetes. In: Academy of Marketing Conference 2014, 7-10 July 2014, Bournemouth.