Items where Author is "Willis, Michelle"
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Ozuem, Wilson, Ranfagni, Silvia, Willis, Michelle, Rovai, Serena and Howell, Kerry (2021) Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective. Psychology & Marketing, 38 (9). pp. 1440-1459. ISSN 0742-6046
Ozuem, Wilson, Willis, Michelle, Howell, Kerry, Lancaster, Geoff and Ng, Raye (2021) Determinants of online brand communities’ and millennials’ characteristics: A social influence perspective. Psychology & Marketing, 38 (5). pp. 794-818. ISSN 0742-6046