Items where Author is "Willis, Michelle"

Article

Ozuem, Wilson, Ranfagni, Silvia, Willis, Michelle, Rovai, Serena and Howell, Kerry (2021) Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective. Psychology & Marketing, 38 (9). pp. 1440-1459. ISSN 0742-6046

Ozuem, Wilson, Willis, Michelle, Howell, Kerry, Lancaster, Geoff and Ng, Raye (2021) Determinants of online brand communities’ and millennials’ characteristics: A social influence perspective. Psychology & Marketing, 38 (5). pp. 794-818. ISSN 0742-6046