Items where Author is "Woodruffe-Burton, Helen"

Article

Brown, Jane, Wappling, Anders and Woodruffe-Burton, Helen (2020) Questionnaire design: A weak link in corporate identity? Qualitative Market Research: An International Journal, 23 (1). pp. 87-107. ISSN 1352-2752

Brown, David, Lal Dey, Bidit, Wappling, Anders and Woodruffe-Burton, Helen (2019) Internal Demarketing in the U.K. Civil Service since the 2007-2009 Financial Crisis. Strategic Change, 28 (5). pp. 355-368. ISSN 1086-1718

McLeay, Fraser, Coates, Nigel, Dzhafarova, Elmira, Hart, David and Woodruffe-Burton, Helen (2017) ‘Radical marketing, meet Newcastle upon Tyne’: reflections on a memorable AM2016 [Editorial]. Journal of Marketing Management, 33 (9-10). pp. 673-678. ISSN 0267-257X

Brown, Jane, Wappling, Anders, Woodruffe-Burton, Helen and Black, Kate (2017) The orbit of consumer credit choices. Journal of Financial Services Marketing, 22 (2). pp. 85-96. ISSN 1363-0539

Dey, Bidit, Pandit, Ameet, Saren, Mike, Bhowmick, Sanjay and Woodruffe-Burton, Helen (2016) Co-creation of value at the bottom of the pyramid: analysing Bangladeshi farmers' use of mobile telephony. Journal of Retailing and Consumer Services, 29. pp. 40-48. ISSN 0969-6989

Brown, Jane and Woodruffe-Burton, Helen (2015) Exploring emotions and irrationality in attitudes towards consumer indebtedness: Individual perspectives of UK payday loan consumption. Journal of Financial Services Marketing, 20 (2). pp. 107-121. ISSN 1363-0539

Mazirah, Yusoff, McLeay, Fraser and Woodruffe-Burton, Helen (2015) Dimensions driving business student satisfaction in higher education. Quality Assurance in Education, 23 (1). ISSN 0968 4883

Woodruffe-Burton, Helen (2013) Countering heteronormativity: Exploring the negotiation of butch lesbian identity in the organisational setting. Gender in Management: An International Journal, 28 (6). pp. 359-374. ISSN 1754-2413

Vaughan, Elizabeth and Woodruffe-Burton, Helen (2011) The disabled student experience: does the SERVQUAL scale measure up? Quality Assurance in Education, 19 (1). pp. 28-49. ISSN 0968-4883

Woodruffe-Burton, Helen (2011) How to survive going shopping. Colors Magazine (Benetton International), 81. pp. 104-106.

McLeay, Fraser and Woodruffe-Burton, Helen (2011) Marketing Metrics: effective evaluation of marketing performance. The Singapore Marketer. pp. 38-42.

Woodruffe-Burton, Helen and Wakenshaw, Susan (2011) Revisiting experiential values of shopping: consumers' self and identity. Marketing Intelligence & Planning, 29 (1). pp. 69-85. ISSN 0263-4503

Bettany, Shona and Woodruffe-Burton, Helen (2009) Working the limits of method: the possibilities of critical reflexive practice in marketing and consumer research. Journal of Marketing Management, 25 (7-8). pp. 661-679. ISSN 0267-257X

Book Section

Woodruffe-Burton, Helen (2015) Countering Heteronormativity; Lesbians and Wellbeing in the Workplace. In: Handbook on Well-Being of Working Women. International Handbooks of Quality-of-Life, II (5). Springer, London, pp. 47-63. ISBN 9789401798969

Brown, David, Woodruffe-Burton, Helen and Dey, Bidit (2014) Do transactions speak louder than words? The role of workplace interpersonal transactions in relationship marketing effectiveness. In: Academy of Marketing: Marketing Dimensions: People, places and spaces. Academy of Marketing.

Woodruffe-Burton, Helen and Ireland, Katie (2012) Lived consumer bodies : narcissism, bodily discourse, and women's pursuit of the body beautiful. In: Gender,Culture, and Consumer Behavior. Routledge, London, pp. 195-221. ISBN 978-1848729469

Conference or Workshop Item

Brown, David, Wappling, Anders and Woodruffe-Burton, Helen (2017) Bringing it all back home: transferring dyadic perspectives from classic marketing channel theory into an internal marketing context. In: European Marketing Academy 46th Annual Conference, 23-26 May 2017, Groningen.

Holland, Jacqueline, Mordue, Tom and Woodruffe-Burton, Helen (2017) Understanding and Implementing Responsible Tourism in the 21st Century. In: Managing & Marketing Places, 24-27 April 2017, Corfu.

Brown, David, Wappling, Anders and Woodruffe-Burton, Helen (2016) Selective Internal Demarketing in Today’s UK Public Sector: “Getting Rid of the Undesirables"? In: The 30th British Academy of Management Conference : Thriving in turbulent times, 6th - 8th September 2016, Newcastle upon Tyne.

Brown, Jane, Black, Kate, Woodruffe-Burton, Helen and Wappling, Anders (2016) Affording Christmas: The Festive Season as Identity Work. In: The 30th British Academy of Management Conference : Thriving in turbulent times, 6th - 8th September 2016, Newcastle upon Tyne.

Ren, Chen, Wappling, Anders and Woodruffe-Burton, Helen (2016) Evaluating Private and State-owned Companies Differently? The Role of Corporate Reputation in Employer Brand Building. In: The 49th Academy of Marketing Conference, 5th -7th July 2016, Newcastle upon Tyne.

Brown, Jane, Wappling, Anders and Woodruffe-Burton, Helen (2016) Pressures and Jolts: Consumer Credit Choices. In: The 49th Academy of Marketing Conference, 5th -7th July 2016, Newcastle upon Tyne.

Brown, David, Wappling, Anders and Woodruffe-Burton, Helen (2016) Radical Marketing Case Study: An Emerging Taxonomy of Internal Demarketing in a UK Public Sector Organisation. In: The 49th Academy of Marketing Conference, 5th -7th July 2016, Newcastle upon Tyne.

Brown, David, Woodruffe-Burton, Helen and Wappling, Anders (2015) Invisible Forces: Towards a reconceptualisation of internal marketing through its dyadic interactions. In: The 48th Academy of Marketing Conference, 7-9 July 2015, Limerick.

Ren, Chen, Woodruffe-Burton, Helen and Wappling, Anders (2015) Building employer brand image to attract job seekers in China: the role of organisational identity and reputation. In: The 48th Academy of Marketing Conference, 7-9 July 2015, Limerick.

Woodruffe-Burton, Helen and Wappling, Anders (2015) Belfast city tours and the commodification of conflict heritage: A consumer behaviour perspective on dark tourism in Northern Ireland. In: The 2nd Corfu Symposium on Managing and Marketing Places, 27 - 30 April 2015, Corfu.

Brown, David, Woodruffe-Burton, Helen and Lal Dey, Bidit (2013) Effects of channel conflict upon managers and salespersons within the UK automotive industry’s manufacturer-dealer dyad. In: Academy of Marketing Conference 2013: Marketing Relevance, 8th - 11th July 2013, Cardiff, UK.

Woodruffe-Burton, Helen and Jackson, Keith (2011) Variations in supplier relations operating within voluntary groups: historical perspectives on relationships and social justice in the independent retail sector. In: 27th Annual Conference of the IMP Group: The impact of globalization on networks and relationship dynamics, 30 August - 3 September 2011, Glasgow, UK.

Woodruffe-Burton, Helen and Hashim, Haslinda (2010) Cross-cultural consumer research: a review and critique. In: Academy of Marketing Conference, 6-8 July 2010, Coventry, UK.

Woodruffe-Burton, Helen and Wakenshaw, Susan (2010) The retailer as cultural intermediary and consumer/store relationships. In: Academy of Marketing Conference 2010, 6-8 July 2010, Coventry, UK.

Woodruffe-Burton, Helen and Ireland, Katie (2008) Scrutinising the female body: narcissism, bodily discourse and women's pursuit of the body beautiful. In: 9th ACR Conference on Gender, Marketing, and Consumer Behavior, 16-19 June 2008, Boston, Massachusetts, USA.