Items where Author is "Yoganathan, Vignesh"

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Number of items: 14.


McLeay, Fraser, Yoganathan, Vignesh, Osburg, Victoria-Sophie and Pandit, Ameet (2018) Risks and Drivers of Hybrid Car Adoption: A Cross-Cultural Segmentation Analysis. Journal of Cleaner Production, 189. pp. 519-528. ISSN 0959-6526

Yoganathan, Vignesh, McLeay, Fraser, Osburg, Victoria-Sophie and Hart, David (2018) The Core Value Compass: Visually Evaluating the Goodness of Brands that Do Good. Journal of Brand Management, 25 (1). pp. 68-83. ISSN 1350-231X

McLeay, Fraser, Roberts, Joanne and Yoganathan, Vignesh (2012) Transferring social marketing knowledge through third sector CoPs. The Marketing Review, 12 (4). pp. 381-401. ISSN 1469-347X

Conference or Workshop Item

Grant, Julia, Mai, J., McLeay, Fraser and Yoganathan, Vignesh (2017) Innovative culture within organisations and brand identification among employees: a cross-cultural study of the automotive industry. In: 12th Global Brand Conference, 26-28 April 2017, Kalmar.

Osburg, Victoria-Sophie, Akhtar, Pervaiz and Yoganathan, Vignesh (2017) A value-based model for ethical purchase decision making. In: AMA Winter Conference, 17-19 Feb 2017, Orlando.

Gay, Richard, McLeay, Fraser and Yoganathan, Vignesh (2016) Driving’ Online & ‘Putting’ Offline: an exploratory typology of golfers and their buying behaviour in a multichannel environment. In: Academy of Marketing Annual Conference 2016: Radical Marketing, 4th -7th July 2016, Northumbria University.

Yoganathan, Vignesh, McLeay, Fraser, Hart, David and Osburg, Victoria-Sophie (2016) The Core Value Compass: a framework to visually evaluate brand identity. In: 11th Global Brand Conference: Brands that do Good, 27th - 29th April 2016, Bradford.

Osburg, Victoria-Sophie, Conroy, Denise, Strack, Mischa and Yoganathan, Vignesh (2016) Exploring the role of marketing communications in encouraging ethical consumption. In: British Academy of Management Special Interest Group on Retail and Marketing: Sustainability and Ethical Consumption, 28 April 2016, Guildford.

Schaub, Sebastian, Yoganathan, Vignesh and Hart, David (2015) B2B Brands & Emotional Decision-making: a dual (buyer-seller) perspective from a German speciality chemicals manufacturer. In: Australia and New Zealand Marketing Academy Conference 2015, 29th Nov - 2nd Dec 2015, Sydney, Australia.

Yoganathan, Vignesh and McLeay, Fraser (2015) From many to one: can a public sector organisation develop one brand from many core values? In: Academy of Marketing's 10th Global Brand Conference, 27th - 29th April 2015, Turku, Finland.

Yoganathan, Vignesh and McLeay, Fraser (2014) Sunderland City Council: A Case Study of Brand Identity Development. In: Academy of Marketing Annual Conference: Marketing Dimensions: People, Spaces and Places, 7 - 10 July 2014, Bournemouth University.

McLeay, Fraser and Yoganathan, Vignesh (2013) Internal Marketing and Employee Engagement: A typology. In: ANZMAC Annual Conference: Engaging with the future, 1 - 4th December 2013, Auckland, New Zealand.

Yoganathan, Vignesh (2013) Living the Brand in the Public Sector: Internal Branding's Effect on Aligning a Local Authority's Employees with its Brand Identity. In: Academy of Marketing Annual Conference 2013: Marketing Relevance, 8-11 July 2013, Cardiff, Wales.

Yoganathan, Vignesh (2012) '‘Living the brand’ in the public sector: Can Internal Branding Facilitate Employees of a Local Authority to Behave Consistently with its Brand Values?'. In: NARTI 8th Annual Doctoral Colloquium, 10-11 July 2012, Newcastle University.

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