'‘Living the brand’ in the public sector: Can Internal Branding Facilitate Employees of a Local Authority to Behave Consistently with its Brand Values?'

Yoganathan, Vignesh (2012) '‘Living the brand’ in the public sector: Can Internal Branding Facilitate Employees of a Local Authority to Behave Consistently with its Brand Values?'. In: NARTI 8th Annual Doctoral Colloquium, 10-11 July 2012, Newcastle University.

Full text not available from this repository. (Request a copy)
Item Type: Conference or Workshop Item (Paper)
Subjects: N100 Business studies
N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Related URLs:
Depositing User: Becky Skoyles
Date Deposited: 07 Nov 2014 09:14
Last Modified: 10 Aug 2015 10:58
URI: http://nrl.northumbria.ac.uk/id/eprint/17979

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics


Policies: NRL Policies | NRL University Deposit Policy | NRL Deposit Licence