Can CSR Communication act as a buffer in the case of a crisis? An experimental exploration of consumer reactions

Brunner, Christian, McLeay, Fraser, Shoefer, Klaus and Esch, Franz-Rudolf (2015) Can CSR Communication act as a buffer in the case of a crisis? An experimental exploration of consumer reactions. In: Australia New Zealand Academy of Management Conference, 2 - 5 December 2015, Queenstown.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Corporate and Executive Development
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Depositing User: Fraser McLeay
Date Deposited: 07 Dec 2015 12:41
Last Modified: 23 Feb 2016 15:25
URI: http://nrl.northumbria.ac.uk/id/eprint/24896

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