From engineering to market led customer centric value propositions in a MNC subsidiary: a case study of Parker domnick hunter Filtration and Separation Division

Jones, Shannon Elizabeth, Coates, Nigel, McLeay, Fraser and Cunningham, James (2016) From engineering to market led customer centric value propositions in a MNC subsidiary: a case study of Parker domnick hunter Filtration and Separation Division. In: Academy of Marketing Annual Conference 2016: Radical Marketing, 4th - 7th July 2016, Northumbria University.

Full text not available from this repository. (Request a copy)
Item Type: Conference or Workshop Item (Paper)
Additional Information: Winner of best paper in Case Studies Track award.
Subjects: N500 Marketing
N900 Others in Business and Administrative studies
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Related URLs:
Depositing User: Ay Okpokam
Date Deposited: 09 Aug 2016 15:22
Last Modified: 05 Sep 2017 09:56
URI: http://nrl.northumbria.ac.uk/id/eprint/27529

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics


Policies: NRL Policies | NRL University Deposit Policy | NRL Deposit Licence