Corporate Social Responsibility: Kommunikation sinnvoll ins Markenmanagement einbauen [Corporate Social Responsibility: communications to build meaningful brand management]

Brunner, Christian and Esch, Franz-Rudolf (2011) Corporate Social Responsibility: Kommunikation sinnvoll ins Markenmanagement einbauen [Corporate Social Responsibility: communications to build meaningful brand management]. In: Innovative Markenführung und Markenimplementierung. Logos Verlag, Berlin, Germany. ISBN 978-3832524869

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Item Type: Book Section
Additional Information: Innovative Markenführung und Markenimplementierung [Innovative brand management and brand implementation].
Subjects: N100 Business studies
N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
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Depositing User: Ay Okpokam
Date Deposited: 28 Jun 2012 08:27
Last Modified: 10 Aug 2015 11:02
URI: http://nrl.northumbria.ac.uk/id/eprint/7906

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