Items where Author is "Copley, Paul"

Article

Copley, Paul (2013) The need to deliver higher order skills in the context of marketing in SMEs. Industry and Higher Education, 27 (6). pp. 465-476. ISSN 0950-4222

Walley, Keith, Custance, Paul, Copley, Paul and Perry, Sue (2013) The key dimensions of luxury from a UK consumers’ perspective. Marketing Intelligence & Planning, 31 (7). pp. 823-837. ISSN 0263-4503

Copley, Paul (2012) Global Sponsorships: Why Sports? The Singapore Marketer. pp. 28-31.

Copley, Paul (2012) How the marketing communications industry views change, intensity and engagement. The Singapore Marketer, 1. pp. 24-27.

Copley, Paul (2011) The importance of understanding context in television product placement. The Singapore Marketer, 2. pp. 34-37.

Copley, Paul (2011) The planned and unplanned communications - the problem with greenwashing. The Singapore Marketer, 4. pp. 40-43.

Copley, Paul (2010) Through a discourse analysis lens less darkly: illuminating how SME principals and support agency practitioners see marketing in SMEs. The Marketing Review, 10 (4). pp. 353-368. ISSN 1469-347X

Copley, Paul and Robson, Ian (2001) Practitioner Perspectives on Arts Tourism Marketing. Journal of Travel and Tourism Marketing, 10 (2-3). pp. 23-46. ISSN 1054-8408

Conference or Workshop Item

Copley, Paul (2019) Carrying Newcastle coals to Amsterdam: the launch and running of a business and management master’s degree at a new international campus. In: LTSE 2019 - Learning, Teaching & Student Experience 2019, 14th - 15th May 2019, Manchester, UK.

Copley, Paul (2018) The experiential learning process on the small enterprise marketing/logistics and supply chain management interface – a conceptual model for the practical classroom. In: CABS Learning, teaching and student experience conference, 24-25 April 2018, Glasgow, UK.

Copley, Paul and McLean, Angela (2016) Unravelling power asymmetry challenges for smaller enterprises that engage with larger players – a case of a small business brand and a much larger, international retailer. In: ISBE 2016, 27th - 28th October 2016, Paris, France.

Copley, Paul (2015) For the love of AIDA – developing the Hierarchy of Effects model in SME social media marketing strategy. In: Institute Small Business and Entrepreneurship (ISBE) Conference 2015, 11th - 12th November 2015, Glasgow, UK.

Copley, Paul (2014) The use of Corporate Social Responsibility (CSR) within Strategic Alliances as a Tool to Enhance SME Relational Marketing. In: ISBE 2014 (37th Institute for Small Business & Entrepreneurship Conference), 4th-6th November 2014, Manchester, UK.

Copley, Paul (2013) Off-line, face-to-face networking as a key marketing tool – how SME managers can learn to be competent at networking. In: ISBE 2013 Conference - Enterprising Matters, 12 - 13 November 2013, Cardiff, UK.

Copley, Paul, McLean, A. and Siddle, A. (2013) The importance of social media to SME marketing – how it was used at the Baggers Original childrenswear brand. In: ISBE 2013 Conference - Enterprising Matters, 12 - 13 November 2013, Cardiff, UK.

Copley, Paul (2012) The skills level debate – the need to deliver higher order skills in the context of marketing in SMEs. In: 35th Institute for Small Business and Entrepreneurship Conference (ISBE 2012), 7-8 November 2012, Dublin.

Copley, Paul, McLean, A. and Baker, J. (2012) A CSR-driven strategic alliance case study of the launch of the small business children’s clothing brand Baggers and Tyne Gateway, a local North East England children’s charity. In: 35th Institute for Small Business and Entrepreneurship Conference (ISBE 2012), 7-8 November 2012, Dublin.

Copley, Paul (2011) Integrated Marketing Communications (IMC) is not just for the big boys - part of the future of IMC lies in the SME marketing strategy. In: 34th Institute for Small Business and Entrepreneurship Conference (ISBE 2011) - Sustainable Futures: Enterprising Landscapes and Communities, 9-10 November 2011, The Octagon, Sheffield.

Copley, Paul (2011) Marketing learning and development in SMEs - support for experiential and critical learning styles. In: 34th Institute for Small Business and Entrepreneurship Conference (ISBE 2011) - Sustainable Futures: Enterprising Landscapes and Communities, 9-10 November 2011, The Octagon, Sheffield.

Copley, Paul (2010) Through a discourse analysis lens less darkly: illuminating how SME principals and support agency practitioners see marketing in SMEs. In: Proceedings of the Academy of Marketing Conference, 6-8 July 2010, Coventry University.

Copley, Paul (2009) Identity construction through marketing discourse in SMEs. In: 32nd Institute for Small Business and Entrepreneurship Conference (ISBE 2009) - Celebrating 3 decades of excellence in education, research and practice: at the cutting edge of international entrepreneurship, 3-6 November 2009, Novas Contemporary Urban Centre, Liverpool.

Copley, Paul (2009) Using a Discourse Analysis lens to interpret perceptions of marketing in SMEs. In: Academy of Marketing Annual Conference 2009, 7-9 July 2009, Leeds Metropolitan University, UK.

Copley, Paul (2008) Marketing and ETD in SMEs: seeing through a Discourse Analysis Lens. In: 31st Institute for Small Business and Entrepreneurship Conference (ISBE 2008), 5-7 November 2008, Belfast.

Copley, Paul and Smith, Phil (2005) Second hand Rose or affluent Alice. In: Marketing: Building Business, Shaping Society, 2005, Dublin.

Copley, Paul (2005) Understanding new 'ways of seeing' Business to Business marketing in product-led SMEs - some preliminary findings from a critical discourse analysis. In: Marketing: Building Business, Shaping Society, 2005, Dublin.

Copley, Paul (2003) Contextual Marketing: Appropriate Vocabulary for Marketing in SMEs. In: Academy of Marketing Special Interest Group in the Marketing/Entrepreneurship Interface, January 2003, University of Gloucestershire.

Copley, Paul (2002) What will be the Effect on Education, Training and Development of Entrepreneurs and SMEs of a New Marketing Paradigm that is Required for a Form of Competitive Advantage. In: 25th ISBA national small firms policy and research conference; Competing perspectives of small business and entrepreneurship, November 2002, University of Brighton.

Copley, Paul, Gilmore, Audrey, Enright, Michael, Deacon, Jonathan, McAuley, Andrew and Carson, David (2002) Contextual Marketing: Commonalities and Personalities. In: The American Marketing Association Symposium on the Marketing/Entrepreneurship Interface, August 2002, San Diego.

Copley, Paul (2002) Contextual Marketing: Marketing in Practice is Different to Much of the Textbook Theory. In: Proceedings of the Academy of Marketing Special Interest Group on the Marketing/Entrepreneurship Interface, 2002, Oxford Brookes University Business School.

Copley, Paul (2001) SME Business to Business Marketing - Some Empirical Evidence. In: Proceedings of the Academy of Marketing Conference, 2001, Cardiff University.

Copley, Paul (2001) What has a Semiotic Approach to Offer Arts Tourism Marketers? Some Theatrical Perspectives. In: Proceedings of the Academy of Marketing Conference, 2001, Cardiff University.

Copley, Paul (2000) The Arab Management Paradigm - some observations; some marketing realities. In: Proceedings of the Academy of Marketing Conference, July 2000, University of Derby.

Copley, Paul (2000) 'Brand Spirit' - consumer perceptions of the commercial/charity alliance. In: Proceedings of the Academy of Marketing Conference, July 2000, University of Derby.

Copley, Paul (2000) Changes in small firms' marketing education and training needs and marketing practice toward and beyond 2000. In: Proceedings of the Academy of Marketing Conference, July 2000, University of Derby.

Copley, Paul (2000) The brand/sponsorship relationship - some empirical consumer preference evidence. In: Proceedings of the Academy of Marketing Conference, July 2000, University of Derby.

Copley, Paul (1999) Brand building the sponsorship way. In: Proceedings of the Academy of Marketing Conference, July 1999, University of Stirling.

Copley, Paul (1999) Implications of a fourth paradigm of Arab management style and practice for corporate and marketing communications in Middle Eastern business. In: Proceedings of the Academy of Marketing Conference, July 1999, University of Stirling.

Copley, Paul (1999) Street walking with the Saatchis? Symbiosis through sponsorship in strategic alliances - a conceptual model from the Humanitarian Cause-Related Marketing Field. In: Proceedings of the Academy of Marketing Conference, July 1999, University of Stirling.

Copley, Paul and Hudson, J. (1998) Can a semiotic approach to understanding trust, commitment and loyalty tell us anything more about communicating within the consumer/brand relationship? In: Proceedings of the Academy of Marketing Conference, July 1998, Sheffield Hallam University.

Copley, Paul (1998) Can a systems thinking approach enhance understanding of the marketing communications process? In: Proceedings of the Academy of Marketing Conference, July 1998, Sheffield Hallam University.

Copley, Paul (1998) Does strategic fit have a key role to play in the marketing communications practice of UK charities? In: Proceedings of the Academy of Marketing Conference, July 1998, Sheffield Hallam University.

Copley, Paul (1997) Bob Elton or Ben Monkhouse? The alternative that really isn't - who or what will be the Denis Leary of marketing to illuminate those parts that others would like to? In: Proceedings of the Marketing Illuminations Spectacular Conference, September 1997, University of Ulster.

Copley, Paul and Belhout, L. (1997) Message strategies for promoting humanitarian causes in the United Kingdom. In: Proceedings of the Marketing Education Group/ Academy of Marketing Conference, July 1997, Manchester Metropolitan University.

Copley, Paul and Robson, Ian (1997) Practitioner perspectives on arts tourism marketing. In: Proceedings of the Marketing Education Group/ Academy of Marketing Conference, July 1997, Manchester Metropolitan University.

Copley, Paul and Robson, Ian (1996) Tourism, arts marketing and the modernist paradox. In: Proceedings of the 1st International Conference on Tourism and Culture, September 1996, University of Northumbria.

Copley, Paul (1996) Beating the 'Catch 22' - how students helped themselves by helping the development of marketing communications for a small North East-based firm. In: Proceedings of the Marketing Education Group Conference, July 1996, University of Strathclyde.

Copley, Paul (1996) Blurred egdes: Art as advertising, advertising as art. In: Proceedings of the Marketing Education Group Conference, July 1996, University of Strathclyde.

Copley, Paul (1996) Towards a research methodology in the pursuit of semiotic solutions to marketing communications problems. In: Proceedings of the Doctoral Colloquium of the Marketing Education Group Conference, July 1996, University of Strathclyde.

Copley, Paul and Robson, Ian (1996) Arts marketing and the modernist paradox. In: Proceedings of the Marketing Education Group Conference, July 1996, University of Strathclyde.

Copley, Paul, Appleby, Alex, Fraser, Walter and Wren, J. (1994) A study of the roles and interactions of NBS course leaders and administrators. TQM quality facilitators' project. In: Newcastle Business School, 1994, University of Northumbria.

Copley, Paul and Evans, Martin (1988) An investigation of the attitudes of educators in Welsh further and higher education institutions towards enterprise training. In: Proceedings of the 11th National Small Firms Policy and Research Conference, November 1988, Cardiff Business School.

Copley, Paul, Iceton, D. and Carter, D. (1987) Enterprise training and education - a preliminary investigation at Newcastle upon Tyne Polytechnic. In: Proceedings of the 10th National Small Firms Policy and Research Conference, November 1987, Cranfield.

Copley, Paul (1986) Marketing through research, an extension programme - can the experience be transferred? In: Proceedings of the 9th National Small Firms Policy and Research Conference, November 1986, Gleneagles.

Book

Copley, Paul (2014) Marketing Communications Management: Analysis, Planning, Implementation [2nd ed.]. SAGE, London. ISBN 9780857027870

Copley, Paul (2006) International advertising: themes and perspectives. Pearson Custom Publishing, Harlow. ISBN 9781846580437

Copley, Paul and Gay, Richard (2005) Interactive communications in marketing. Pearson Custom Publishing, Harlow. ISBN 9781844795123

Copley, Paul (2004) Marketing Communications Management: Concepts and Theories, Cases and Practices. Routledge, London. ISBN 978-0750652940

Thesis

Copley, Paul (2008) A qualitative research approach to new ways of seeing marketing in SME's: implications for education, training and development. Doctoral thesis, Northumbria University.