Lichy, Jessica, McLeay, Fraser and Crumbley, Julie (2016) Transforming Stakeholder Engagement: Impact of social media on co-creating brand communities within higher education. In: 1st International Conference, Creative Digital Economy, 6th - 7th May 2016, Hammamet.
Full text not available from this repository.| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N500 Marketing N900 Others in Business and Administrative studies X900 Others in Education |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Depositing User: | Ay Okpokam |
| Date Deposited: | 09 Aug 2016 15:46 |
| Last Modified: | 19 Nov 2019 09:49 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/27532 |
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