Demographic differences and internet banking acceptance

Li, Honglei and Lai, Min Mei (2011) Demographic differences and internet banking acceptance. MIS Review, 16 (2). pp. 55-92. ISSN 1018-1393

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This research contributes to additional understanding of TAM’s validity in Internet banking acceptance. Although some user profile variables have been examined in technology acceptance research, there has been little research investigating the new roles of these profile variables in the dynamic technology environment. The objective of this study is to profile adopters of Internet banking system and evaluate the impacts of these profiles on technology acceptance. We are interested in exploring how sex, age and IT competency influence Internet banking system use.
TAM was applied to guide the evaluation of Internet banking acceptance behaviors.

Item Type: Article
Subjects: G500 Information Systems
N100 Business studies
N500 Marketing
Department: Faculties > Engineering and Environment > Mathematics, Physics and Electrical Engineering
Depositing User: Honglei Li
Date Deposited: 02 May 2012 10:58
Last Modified: 17 Dec 2023 13:18

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