Josiassen, A. P., Pandit, Ameet and Karpen, I. (2008) Does product origin congruency moderate the country-of-origin - product evaluation relationship? In: Australian and New Zealand Marketing Academy (ANZMAC), 1-3 December 2008, Sydney, Australia.
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PDF (Conference paper)
Josiassen Pandit & Karpen S10 S6 P2 .pdf - Published Version Download (254kB) | Preview |
Official URL: http://pandora.nla.gov.au/pan/25410/20101006-0008/...
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N500 Marketing N900 Others in Business and Administrative studies |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Depositing User: | Helen Pattison |
| Date Deposited: | 14 Sep 2012 10:49 |
| Last Modified: | 17 Dec 2023 13:53 |
| URI: | https://nrl.northumbria.ac.uk/id/eprint/8832 |
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