New Design Is Bigger And Harder – Design Mastery In A Changing World

Bailey, Mark, Aftab, Mersha and Duncan, Trevor (2014) New Design Is Bigger And Harder – Design Mastery In A Changing World. In: DS 78: Proceedings of the 16th International conference on Engineering and Product Design Education (E&PDE14). The Design Society, pp. 443-448. ISBN 9781904670568

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Abstract

Design-led, transformative innovation, with social or commercial value, is achieved through an increasingly complex and diverse spectrum of contexts requiring a broad range of specialist knowledge and skills. Delivering such innovation is rarely a solo-act. It is collaborative and multidisciplinary. Such innovation capitalises on scientific and technological discovery as well as business know-how and context-specific specialist knowledge all given meaning through design. At its best, it redefines the way we live, the way we create value and the way we craft our future selves. It relies on both individual growth and a willingness and ability to work with others to venture into the unknown.

The traditional models of design mastery, however, focus on the development of advanced level individual knowledge and practice. This paper establishes principles for Post Graduate education in Design Innovation within the context of design’s changing and expanding role.

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