Items where Author is "McLeay, Fraser"

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Article

Yoganathan, Vignesh, McLeay, Fraser, Osburg, Victoria-Sophie and Hart, David (2017) The Core Value Compass: Visually Evaluating the Goodness of Brands that Do Good. Journal of Brand Management. ISSN 1350-231X (In Press)

Lichy, Jessica and McLeay, Fraser (2017) Bleisure: motivations and typologies. Journal of Travel & Tourism Marketing. ISSN 1054-8408

McLeay, Fraser, Coates, Nigel, Dzhafarova, Elmira, Hart, David and Woodruffe-Burton, Helen (2017) ‘Radical marketing, meet Newcastle upon Tyne’: reflections on a memorable AM2016 [Editorial]. Journal of Marketing Management, 33 (9-10). pp. 673-678. ISSN 0267-257X

McLeay, Fraser, Robson, Andrew and Yusoff, Mazirah (2017) New Applications for Importance-Performance Analysis (IPA) in Higher Education: Understanding Student Satisfaction. Journal of Management Development, 36 (6). pp. 780-800. ISSN 0262-1711

Apostolidis, Chrysostomos and McLeay, Fraser (2016) Should we stop meating like this? Reducing meat consumption through substitution. Food Policy, 65. pp. 74-89. ISSN 0306-9192

Yussoff, M. and McLeay, Fraser (2016) Students’ perceptions of the factors that enhance service quality in higher education. BERJAYA Journal of Services and Management, 5. pp. 13-22. ISSN 2289-568X

Apostolidis, Chrysostomos and McLeay, Fraser (2016) It's not vegetarian, it's meat-free! Meat eaters, meat reducers and vegetarians and the case of Quorn in the UK. Social Business, 6 (3). pp. 267-290. ISSN 2044-4087

Filieri, Raffaele, Alguezaui, Salma and McLeay, Fraser (2015) Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth. Tourism Management, 51. pp. 174-185. ISSN 0261-5177

Mazirah, Yusoff, McLeay, Fraser and Woodruffe-Burton, Helen (2015) Dimensions driving business student satisfaction in higher education. Quality Assurance in Education, 23 (1). ISSN 0968 4883

McLeay, Fraser and Wesson, Dave (2014) Chinese versus UK marketing students' perceptions of peer feedback and peer assessment. The International Journal of Management Education, 12 (2). pp. 142-150. ISSN 1472-8117

Filieri, Raffaele and McLeay, Fraser (2013) e-WOM and accommodation: An analysis of the factors that influence travelers’ adoption of information from online reviews. Journal of Travel Research, 53 (1). pp. 44-57. ISSN 0047-2875

McLeay, Fraser (2013) Analysing Student Satisfaction in Malaysian Private Educational Environment. Taylor's Business Review, 3 (2). pp. 207-219. ISSN 2232-0172

McLeay, Fraser and Oglethorpe, David (2013) Social marketing, parental purchasing decisions, and unhealthy food in developing countries: a Nigerian typology. Journal of Consumer Behaviour, 12 (3). pp. 232-242. ISSN 1472-0817

Major, Bridget and McLeay, Fraser (2013) Alive and kicking : Evaluating the overseas package holiday experience of grey consumers in the United Kingdom. Journal of Vacation Marketing, 19 (1). pp. 5-18. ISSN 1356-7667

Major, Bridget and McLeay, Fraser (2012) Manager’s and Consumer’s Perceptions of the UK ‘Grey’ Market International Package Holiday Experience. International Journal of Hospitality and Tourism, 1 (2). pp. 29-44. ISSN 2249-5037

McLeay, Fraser, Roberts, Joanne and Yoganathan, Vignesh (2012) Transferring social marketing knowledge through third sector CoPs. The Marketing Review, 12 (4). pp. 381-401. ISSN 1469-347X

McLeay, Fraser and Woodruffe-Burton, Helen (2011) Marketing Metrics: effective evaluation of marketing performance. The Singapore Marketer. pp. 38-42.

Major, Bridget, McLeay, Fraser and Waine, Danny (2010) Perfect weddings abroad. Journal of Vacation Marketing, 16 (3). pp. 249-262. ISSN 1356-7667

McLeay, Fraser and Andersen, Hans-Christian (2010) The art of SME export marketing: a case study. The Marketing Review, 10 (3). pp. 239-258. ISSN 1469-347X

Book Section

Filieri, Raffaele, McLeay, Fraser and Tsui, Bruce (2017) Antecedents of Travellers’ Satisfaction and Purchase Intention from Social Commerce Websites. In: Information and Communication Technologies in Tourism 2017. Springer, pp. 517-528. ISBN 978-3-319-51167-2

Pugalis, Lee, Davidson, Jenny, McLeay, Fraser and Round, Anna (2016) Tough times, difficult choices and public entrepreneurship: Is sponsorship a winning solution? In: New Perspectives on Research, Policy & Practice in Public Entrepreneurship. Contemporary Issues in Entrepreneurship Research (6). Emerald, pp. 37-59. ISBN 9781785608216

Thompson, Kevin, Allen, Colin, Taylor, Guy, Westerbeek, Hans and McLeay, Fraser (2015) Survey of UK Olympic and Paralympic Sport Science, Sports Medicine and Athlete Performance Lifestyle Provision Prior to The London 2012 Games. In: The World Congress on Elite Sport Policy 2015. Institute of Sport, Exercise and Active Living, pp. 62-63. ISBN 978-90-5472-344-8

Filieri, Raffaele and McLeay, Fraser (2014) From Contract Manufacturing to Original Equipment Design and Manufacturing: A Case Study of Tharsus. In: BAM 2014: The role of the business school on supporting economic and social development. BAM. ISBN 978-0-9549608-7-2

Major, Bridget and McLeay, Fraser (2012) A critical evaluation of the UK ‘grey’ market’s experience of the overseas package holiday. In: Contemporary Tourist Experience: concepts and consequences. Advances in Tourism, 2 . Routledge, London. ISBN 978-0415697422

McLeay, Fraser, Wesson, Dave, Holland, Jacqueline and Underhill, Jane (2011) International versus domestic student's perceptions of peer feedback and assessment at a UK university. In: Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever. Academy of Marketing, Liverpool, UK. ISBN 978-0956112234

Khan, Hina, McLeay, Fraser and Bentham, Paul (2011) Sunday shopping forever? In: Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever. Academy of Marketing, Liverpool, UK. ISBN 978-0956112234

Rodrigo, Padmali, Khan, Hina and McLeay, Fraser (2011) An investigation into the Elite Sri Lankan consumers’ propensity to seek country of origin information when purchasing hedonic and utilitarian products. In: Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever. Academy of Marketing, Liverpool, UK. ISBN 978-0956112234

McLeay, Fraser, Pandit, Ameet and Wesson, Dave (2010) Marketing,branding and information communication technology support needs for SMEs in the third sector. In: ISBE 2010 Conference Proceedings. Institute for Small Business and Entrepreneurship, London, UK. ISBN 978-1900862219

Report

McLeay, Fraser (2013) Final Report for Renown Engineering KTP. Project Report. Technology Strategy Board, Swindon. (Submitted)

McLeay, Fraser (2013) Final Report for TASS KTP. Project Report. Technology Strategy Board, Swindon. (Submitted)

McLeay, Fraser (2013) Final report for MODREC KTP. Project Report. Technology Strategy Board, Swindon. (Submitted)

McLeay, Fraser and Pandit, Ameet (2010) Community IT Academy customer needs analysis and marketing research report. Technical Report. Community IT Academy (CITA), Newcastle-upon-Tyne.

McLeay, Fraser and Pandit, Ameet (2010) Community IT Academy strategic marketing plan. Technical Report. Community IT Academy (CITA), Newcastle-upon-Tyne.

McLeay, Fraser (2009) Feasibility Analysis: Mission Valley renewable energy. Technical Report. State of Montana, Helena, Montana, USA.

McLeay, Fraser (2009) Feasibility Study and Business Plan Analysis: Chafin-Fuhrlander wind turbine generator manufacturing and assembly facility: Butte: Montana. Technical Report. State of Montana, Helena, Montana, USA.

McLeay, Fraser (2009) Mountain Springs spas rebranding and expansion strategy. Technical Report. Mountain Springs Spas and Butte TIFFID Board, Montana, USA.

McLeay, Fraser (2008) Feasibility of business expansion analysis: the tire depot. Technical Report. State of Montana, Montana, USA.

McLeay, Fraser (2008) Mission Valley Renewable Energy: Business Plan. Technical Report. Mission Valley Power, Montana, USA.

Conference or Workshop Item

Lichy, Jessica, Major, Bridget and McLeay, Fraser (2017) Beyond Brand and Online Communities: Motivations and the Co-Created Ski Chalet Community Experience. In: BAM 2017 - British Academy of Management Annual Conference, 5-7 September 2017, Warwick.

Apostolidis, Chrysostomos and McLeay, Fraser (2017) In search of the "sustainable" consumer: comparing and contrasting meat eaters, meat reducers and vegetarians. In: Academy of Marketing Conference 2017: Freedom Through Marketing: Looking Back, Going Forward, 3-6 July 2017, Hull.

Jin, L., Lin, Zhibin and McLeay, Fraser (2017) Negative emotion, positive action: A study of Chinese consumer green food purchase intention. In: Academy of Marketing Conference 2017: Freedom Through Marketing: Looking Back, Going Forward, 3-6 July 2017, Hull.

Kachour, Maher, Lichy, Jessica and McLeay, Fraser (2017) The role of childhood memories in evoking brand loyalty: Gen Y and breakfast cereal. In: Academy of Marketing Conference 2017: Freedom Through Marketing: Looking Back, Going Forward, 3-6 July 2017, Hull.

Grant, Julia, Mai, J., McLeay, Fraser and Yoganathan, Vignesh (2017) Innovative culture within organisations and brand identification among employees: a cross-cultural study of the automotive industry. In: 12th Global Brand Conference, 26-28 April 2017, Kalmar.

Major, Bridget, McLeay, Fraser and Lichy, Jessica (2016) The Culture of the Package Holiday Experience for Seniors. In: 5th International Studies in Management and Organisations (ISMO) Conference, 15-16 December 2016, Hammamet.

Alguezaui, Salma, Filieri, Raffaele and McLeay, Fraser (2016) Outsourcing new products development in conditions of technological uncertainty: partner selection criteria and project implementation mechanisms. In: British Academy of Management Conference: Thriving in Turbulent Times (BAM 2016), 4th - 8th September 2016, Newcastle upon Tyne.

Asaad, Faisal, Lichy, Jessica and McLeay, Fraser (2016) Understanding study destination choices among international students. In: British Academy of Management Conference: Thriving in Turbulent Times (BAM 2016), 4th - 8th September 2016, Newcastle upon Tyne.

Gay, Richard, McLeay, Fraser and Yoganathan, Vignesh (2016) Driving’ Online & ‘Putting’ Offline: an exploratory typology of golfers and their buying behaviour in a multichannel environment. In: Academy of Marketing Annual Conference 2016: Radical Marketing, 4th -7th July 2016, Northumbria University.

Jones, Shannon Elizabeth, Coates, Nigel, McLeay, Fraser and Cunningham, James (2016) From engineering to market led customer centric value propositions in a MNC subsidiary: a case study of Parker domnick hunter Filtration and Separation Division. In: Academy of Marketing Annual Conference 2016: Radical Marketing, 4th - 7th July 2016, Northumbria University.

Gharara, Sahar R. Abou and McLeay, Fraser (2016) Understanding the factors that influence water pipe tobacco smoking among Eastern Mediterranean Youth: A Conceptual Model. In: Academy of Marketing Annual Conference 2016: Radical Marketing, 4th -7th July 2016, Northumbria University.

Filieri, Raffaele, McLeay, Fraser and Tsui, Bruce (2016) Consumer perceptions of online review helpfulness. In: European Academy of Marketing Conference (EMAC 2016), 24th - 27th May 2016, Oslo.

Lichy, Jessica, McLeay, Fraser and Crumbley, Julie (2016) Transforming Stakeholder Engagement: Impact of social media on co-creating brand communities within higher education. In: 1st International Conference, Creative Digital Economy, 6th - 7th May 2016, Hammamet.

Yoganathan, Vignesh, McLeay, Fraser, Hart, David and Osburg, Victoria-Sophie (2016) The Core Value Compass: a framework to visually evaluate brand identity. In: 11th Global Brand Conference: Brands that do Good, 27th - 29th April 2016, Bradford.

Major, Bridget and McLeay, Fraser (2015) The Ski Chalet Party: Motivators and Experience Re-visited. In: 3rd World Tourism Summit for Tourism and Hospitality, 15-18 December 15, Orlando, US.

Brunner, Christian, McLeay, Fraser, Shoefer, Klaus and Esch, Franz-Rudolf (2015) Can CSR Communication act as a buffer in the case of a crisis? An experimental exploration of consumer reactions. In: Australia New Zealand Academy of Management Conference, 2 - 5 December 2015, Queenstown.

Filieri, Raffaele, McLeay, Fraser and Tsui, Bruce (2015) Consumer reviews on e-retailer websites: antecedents of information diagnosticity and purchase intentions. In: Australia New Zealand Academy of Management Conference, 2 - 5 December 2015, Queenstown.

Wappling, Anders, Apostolidis, Chrysostomos and McLeay, Fraser (2015) Tackling the obesity epidemic: Examining the relationship between food portion sizes and consumer behaviour. In: The 48th Academy of Marketing Conference, 7-9 July 2015, Limerick.

Yoganathan, Vignesh and McLeay, Fraser (2015) From many to one: can a public sector organisation develop one brand from many core values? In: Academy of Marketing's 10th Global Brand Conference, 27th - 29th April 2015, Turku, Finland.

Jin, Hui, Lin, Zhibin and McLeay, Fraser (2015) Exploring Chinese Consumers' intentions to purchase ethical food products. In: Academy of Marketing Annual Conference: The Magic in Marketing, 7 - 9 July 2015, Limerick.

Yoganathan, Vignesh and McLeay, Fraser (2014) Sunderland City Council: A Case Study of Brand Identity Development. In: Academy of Marketing Annual Conference: Marketing Dimensions: People, Spaces and Places, 7 - 10 July 2014, Bournemouth University.

Lin, Zhibin and McLeay, Fraser (2014) What is driving the organic food revolution in China: Concern for the Common Good or Self Interest? In: Academy of Marketing Annual Conference: Marketing Dimensions: People, Spaces and Places, 7-10 July 2014, Bournemouth University.

McLeay, Fraser, Pandit, Ameet and Hazrul, Nick (2013) Perceived risk and consumer decision making: examining the moderating influence of cultural dimensions. In: ANZMAC Annual Conference: Engaging with the future, 1 - 4th December 2013, Auckland, New Zealand.

McLeay, Fraser and Yoganathan, Vignesh (2013) Internal Marketing and Employee Engagement: A typology. In: ANZMAC Annual Conference: Engaging with the future, 1 - 4th December 2013, Auckland, New Zealand.

McLeay, Fraser, Sutherland, Matthew and Thompson, Kevin (2013) Continuing Professional Development: A Model for Selecting Sports Development Courses. In: Engaging with the Future: ANZMAC Annual Conference, 2-4 December 2013, Auckland, New Zealand.

Major, Bridget and McLeay, Fraser (2013) Multifaceted tourists: A focus on grey travelers’ holidays. In: Consumer Behavior in Tourism Symposium 2013 (CBTS 2013), 4-7 December 2013, Bruneck, Italy.

Major, Bridget and McLeay, Fraser (2013) Re-discovery of place. In: 5th Advances in Tourism Marketing Conference, 2-4 October 2013, Algarve, Portugal.

Filieri, Raffaele and McLeay, Fraser (2013) Online consumer reviews …why do we adopt them? In: Academy of Marketing Annual Conference 2013: Marketing Relevance, 8-11 July 2013, Cardiff, Wales.

Apostolidis, Chrysostomos and McLeay, Fraser (2013) Sustainable Meat Consumption: Understanding the Factors that Influence Consumer Stated Preferences for Mince and Meat Free Mince. In: Academy of Marketing Annual Conference 2013: Marketing Relevance, 8 - 11 July 2013, Cardiff.

McLeay, Fraser and Apostolidis, Chrysostomos (2013) Sustainable meat consumption: understanding the factors that infuence consumers' stated preferences for mince and meat free mince. In: Academy of Marketing Annual Conference 2013: Marketing Relevance, 8-11 July 2013, Cardiff, Wales.

Rodrigo, Padmali, Khan, Hina and McLeay, Fraser (2013) The relevance of Country of Origin as a mean to achieve consumers' desired end goals. In: Academy of Marketing Annual Conference 2013: Marketing Relevance, 8-11 July 2013, Cardiff, Wales.

Apostolidis, Chrysostomos and McLeay, Fraser (2012) Dietary change – consumer preferences, marketing barriers and enablers, and the role of meat alternative choice(s) in achieving sustainable consumption. In: Academy of Marketing Conference 2012: Marketing: catching the technology wave, 2-5 July 2012, Southampton, UK.

McLeay, Fraser, Coates, Nigel, Moore, Ben and Tagg, James (2012) Providing solutions: A B2B case study of a SME marketing channel. In: ISBE 2012: Institute for Small Business and Entrepreneurship Conference 2012, 7-9 November 2012, Dublin, Ireland.

Major, Bridget and McLeay, Fraser (2011) The overseas package holiday experience for UK grey market consumer. In: 4th Advances in Tourism Marketing Conference, 6-8 September 2011, Maribor, Slovenia.

Major, Bridget and McLeay, Fraser (2011) The overseas package holiday experience for the UK grey market consumer. In: Travel and Tourism Research Association (TTRA) European Chapter Conference, 12-14 April 2011, Archamps, France.

Major, Bridget and McLeay, Fraser (2011) The package holiday experience for the UK Grey Market. In: Northumbria Research Conference 2011, 5-6 May 2011, Northumbria University, Newcastle-upon-Tyne.

McLeay, Fraser and Major, Bridget (2010) The overseas package holiday experience for the UK baby boomer market. In: CBTS 2010: Consumer Behavior in Tourism Symposium 2010, 1-4 December 2010, Bruneck/Brunico, South Tyrol, Italy.

Yusoff, Mazirah and McLeay, Fraser (2010) Sustaining quality education in the Malaysian private educational environment. In: ICSB - International Conference on Sustainability in Business, 11-12 November 2010, Kuala Lumpur, Malaysia.

Yusoff, Mazirah and McLeay, Fraser (2010) Towards enhancing quality and satisfaction in the Malaysian private educational environment. In: 10th Annual South East Asian Association for Institutional Research Conference, 19-21 October 2010, Cavite, Philippines.

McLeay, Fraser and Olunuga, Omosalewa (2010) Parents' perceptions on the influence that children's purchase requests and packaging have on Nigerian children's consumption of unhealthy food. In: Academy of Marketing Conference 2010, 6-8 July 2010, Coventry, UK.

McLeay, Fraser and Major, Bridget (2009) Weddings Abroad: an exploration of trends, customer needs and marketing strategies. In: 3rd Advances in Tourism Marketing Conference, 6-9 September 2009, Bournemouth, UK.

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