Items where Subject is "N500 Marketing"

JACS Subject Coding System - Principal Subjects (435)
- N500 Marketing (435)

Group by: Creators | Item Type

Number of items at this level: 435.

Article

Abarashi, Jamal and Edirisingha, Prabash (2022) My Dear Handbags: Materiality and Networked Constellations of Consumption Collections. European Journal of Marketing, 56 (7). pp. 1885-1906. ISSN 0309-0566

Akter, Shahriar, Hossain, Md Afnan, Lu, Qiang (Steven) and Shams, Riad (2021) Big data-driven strategic orientation in international marketing. International Marketing Review, 38 (5). pp. 927-947. ISSN 0265-1335

Al Halbusi, Hussam, Al-Sulaiti, Khalid, Abbas, Jaffar and Al-Sulaiti, Ibrahim (2022) Assessing Factors Influencing Technology Adoption for Online Purchasing Amid COVID-19 in Qatar: Moderating Role of Word of Mouth. Frontiers in Environmental Science, 10. p. 942527. ISSN 2296-665X

Algarni, Mohammad A., Ali, Murad, Leal-Rodríguez, Antonio L. and Albort-Morant, Gema (2023) The differential effects of potential and realized absorptive capacity on imitation and innovation strategies, and its impact on sustained competitive advantage. Journal of Business Research, 158. p. 113674. ISSN 0148-2963

Amasiatu, Chioma Vivian and Shah, Mahmood Hussain (2019) The management of first party fraud in e-tailing: a qualitative study. International Journal of Retail & Distribution Management, 47 (4). pp. 433-452. ISSN 0959-0552

Amir, Ahmad Fitri, Pennington-Gray, Lori, Barbe, Danielle and Hanafiah, Mohd Hafiz Mohd (2018) Exploring National Tourism Organizations’ (NTOs) Use of YouTube to Communicate Information on Destination Safety and Security. International Journal of Academic Research in Business and Social Sciences, 8 (16). pp. 247-266. ISSN 2222-6990

Anwar, Naveed and Daniel, Elizabeth (2016) Entrepreneurial marketing in online businesses: The case of ethnic minority entrepreneurs in the UK. Qualitative Market Research: An International Journal, 19 (3). pp. 310-338. ISSN 1352-2752

Aslam, Muhammad Shakeel, Ali, Imran, Qammar, Ahmad, Kiwan, Lea and Dhir, Amandeep (2022) How knowledge acquisition creates a competitive edge? A qualitative inquiry from international consultancy alliance. International Marketing Review, 39 (3). pp. 653-681. ISSN 0265-1335

Batuev, Mikhail and Robinson, Leigh (2017) How skateboarding made it to the Olympics: an institutional perspective. International Journal of Sport Management and Marketing, 17 (4/5/6). pp. 381-402. ISSN 1475-8962

Bettany, Shona and Woodruffe-Burton, Helen (2009) Working the limits of method: the possibilities of critical reflexive practice in marketing and consumer research. Journal of Marketing Management, 25 (7-8). pp. 661-679. ISSN 0267-257X

Bian, Xuemei (2018) Do counterfeits only affect brands that are heavily counterfeited? New insights. The Brand Protection Professional, 3 (2). pp. 20-22.

Bian, Xuemei and Foxall, Gordon (2013) Will normal‐sized female models in advertisements be viewed as positively as small‐sized models? European Journal of Marketing, 47 (3/4). pp. 485-505. ISSN 0309-0566

Bian, Xuemei and Haque, Sadia (2020) Counterfeit versus original patronage: Do emotional brand attachment, brand involvement, and past experience matter? Journal of Brand Management, 27 (4). pp. 438-451. ISSN 1350-231X

Bian, Xuemei, Haque, Sadia and Smith, Andrew (2015) Social power, product conspicuousness, and the demand for luxury brand counterfeit products. British Journal of Social Psychology, 54 (1). pp. 37-54. ISSN 0144-6665

Bian, Xuemei, Kitchen, Philip and Teresa Cuomo, Maria (2011) Advertising self-regulation: Clearance processes, effectiveness and future research agenda. The Marketing Review, 11 (4). pp. 393-414. ISSN 1469-347X

Bian, Xuemei and Moutinho, Luiz (2011) Counterfeits and branded products: effects of counterfeit ownership. Journal of Product & Brand Management, 20 (5). pp. 379-393. ISSN 1061-0421

Bian, Xuemei and Moutinho, Luiz (2009) An investigation of determinants of counterfeit purchase consideration. Journal of Business Research, 62 (3). pp. 368-378. ISSN 0148-2963

Bian, Xuemei and Moutinho, Luiz (2011) The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits : direct and indirect effects. European Journal of Marketing, 45 (1/2). pp. 191-216. ISSN 0309-0566

Bian, Xuemei and Veloutsou, Cleopatra (2007) Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China. Journal of Brand Management, 14 (3). pp. 211-222. ISSN 1350-231X

Bian, Xuemei and Wang, Kai-Yu (2015) Are size-zero female models always more effective than average-sized ones? European Journal of Marketing, 49 (7/8). pp. 1184-1206. ISSN 0309-0566

Bian, Xuemei, Yannopoulou, Natalia, Wang, Kai-Yu and Liu, Shu (2012) Why Are Consumers Fans of Counterfeit Branded Products? - Consumer Psychological Motivations in Counterfeit Consumptions. Advances in Consumer Research, 40. p. 1132. ISSN 0098-9258

Blakey, Paul and Chavan, Ravi (2011) Twenty20 cricket sport sponsorship management strategies: a comparison between India and the UK. International Journal of Sport Management and Marketing, 9 (1/2). pp. 94-115. ISSN 1475-8962

Bowman, Sarah and Hendy, Jane (2019) A liquid profession: An ecological approach to the theory and knowledge that underpin the practice of public relations. Public Relations Inquiry, 8 (3). pp. 333-351. ISSN 2046-147X

Brown, Abraham and Allison, Seamus (2021) Attitudinal and normative responses to advertising stimuli and vaping intentions. International Journal of Market Research, 63 (6). pp. 810-831. ISSN 1470-7853

Brown, David, Lal Dey, Bidit, Wappling, Anders and Woodruffe-Burton, Helen (2019) Internal Demarketing in the U.K. Civil Service since the 2007-2009 Financial Crisis. Strategic Change, 28 (5). pp. 355-368. ISSN 1086-1718

Brown, David, Wilson, Sharon and Mordue, Tom (2020) Using Hike-Along Ethnographies to Explore Women's Leisure Experiences of Munro Bagging. Leisure Studies, 39 (5). pp. 736-750. ISSN 0261-4367

Brown, Jane, Apostolidis, Chrysostomos and Farquhar, Jillian (2021) Blaming me, blaming you! The pendulum of blame in payday lending. Marketing Theory, 21 (4). pp. 517-538. ISSN 1470-5931

Brunner, Christian and Esch, Franz-Rudolf (2010) Der Einfluss des Markenportfolios auf die Dachmarke durch Portfolio-Werbung: Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen (Impact of Corporate Brand on Product Brands via Portfolio Advertising: An Empirical Investigation Strengthening Corporate Brand and Product Brands in Complex Brand Architectures). Marketing, 3. pp. 144-161. ISSN 0344-1369

Burton, Nicholas, Nyuur, Richard, Amankwah-Amoah, Joseph, Sarpong, David and O'Regan, Nicholas (2020) Product architecture and product market internationalization: A conceptualization and extension. Strategic Change, 29 (1). pp. 47-55. ISSN 1086-1718

Burton, Nicholas, Sarpong, David and O'Regan, Nicholas (2020) Architectural correspondence, architectural misting, and innovation: New perspectives. Strategic Change, 29 (1). pp. 5-11. ISSN 1086-1718

Chandrasapth, Koblarp, Yannopoulou, Natalia and Bian, Xuemei (2022) Good fortune and its influence on B2B relationships: The case of the Mae Manee money solution campaign in Thailand. Industrial Marketing Management, 101. pp. 223-237. ISSN 0019-8501

Chen, Ye and Lin, Zhibin (2018) Fashionability vis-à-vis rationality: investigating factors driving users’ e-tourism website stickiness. Current Issues in Tourism, 21 (1). pp. 41-57. ISSN 1368-3500

Cheung, Millissa and To, W. M. (2023) What influences people to click ‘like’ on posts of branded content? Journal of Strategic Marketing, 31 (6). pp. 1155-1177. ISSN 0965-254X

Chong, Josephine (2010) Evaluating the impact of Arnould and Wallendorf's (1994) market-oriented ethnography. Journal of Business Research, 63 (12). pp. 1295-1300. ISSN 0148-2963

Coates, Nigel and Willans, John (1993) The role of marketing for GDPs (general dentist practitioners). Health Services Management Research, 89 (10). pp. 13-15. ISSN 0951-4848

Copley, Paul (2012) Global Sponsorships: Why Sports? The Singapore Marketer. pp. 28-31.

Copley, Paul (2012) How the marketing communications industry views change, intensity and engagement. The Singapore Marketer, 1. pp. 24-27.

Copley, Paul (2011) The importance of understanding context in television product placement. The Singapore Marketer, 2. pp. 34-37.

Copley, Paul (2013) The need to deliver higher order skills in the context of marketing in SMEs. Industry and Higher Education, 27 (6). pp. 465-476. ISSN 0950-4222

Copley, Paul (2011) The planned and unplanned communications - the problem with greenwashing. The Singapore Marketer, 4. pp. 40-43.

Copley, Paul and Robson, Ian (2001) Practitioner Perspectives on Arts Tourism Marketing. Journal of Travel and Tourism Marketing, 10 (2-3). pp. 23-46. ISSN 1054-8408

Cui, Charles, Mrad, Mona and Hogg, Margaret (2018) Brand addiction: Exploring the concept and its definition through an experiential lens. Journal of Business Research, 87. pp. 118-127. ISSN 0148-2963

Czapkiewicz, Anna, Zaremba, Adam and Szczygielski, Kuba (2019) Predicting the performance of equity anomalies in frontier emerging markets: a Markov switching model approach. Economic Research-Ekonomska Istraživanja, 32 (1). pp. 3083-3099. ISSN 1331-677X

Daly, Siobhan, Slack, Richard, Brandon, Toby and Biddle, Paul (2020) Pathways through Trusteeship: Responding to the Trustee Recruitment Crisis. International Journal of Nonprofit and Voluntary Sector Marketing, 25 (2). e1651. ISSN 1465-4520

Dancer, Hannah, Filieri, Raffaele and Grundy, David (2014) eWOM in online customer support communities: Key variables in information quality and source credibility. Journal of Direct, Data and Digital Marketing Practice (15). pp. 290-305. ISSN 1746-0166

Dang, Junhua, Barker, Paul, Baumert, Anna, Bentvelzen, Margriet, Berkman, Elliot, Buchholz, Nita, Buczny, Jacek, Chen, Zhansheng, De Cristofaro, Valeria, de Vries, Lianne, Dewitte, Siegfried, Giacomantonio, Mauro, Gong, Ran, Homan, Maaike, Imhoff, Roland, Ismail, Ismaharif, Jia, Lile, Kubiak, Thomas, Lange, Florian, Li, Dan-yang, Livingston, Jordan, Ludwig, Rita, Panno, Angelo, Pearman, Joshua, Rassi, Niklas, Schiöth, Helgi B., Schmitt, Manfred, Sevincer, A. Timur, Shi, Jiaxin, Stamos, Angelos, Tan, Yia Chin, Wenzel, Mario, Zerhouni, Oulmann, Zhang, Li-wei, Zhang, Yi-jia and Zinkernagel, Axel (2020) A Multilab Replication of the Ego Depletion Effect. Social Psychological and Personality Science. p. 194855061988770. ISSN 1948-5506

Daryanto, Ahmad, de Ruyter, Ko, Wetzels, Martin and Patterson, Paul (2010) Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting. Journal of the Academy of Marketing Science, 38 (5). pp. 604-616. ISSN 1552-7824

Datson, Peter, Ozuem, Wilson, Howell, Kerry and Lancaster, Geoff (2021) Beyond the game: perceptions and practices of sports sponsorship in German SMEs. Qualitative Market Research: An International Journal, 24 (5). pp. 632-652. ISSN 1352-2752

Dawson, Patrick (2020) Establishing a high tech company in a global competitive market: A sociomaterial process perspective. Industrial Marketing Management, 86. pp. 233-243. ISSN 0019-8501

Demirbas, Dilek, Holleville, Laura and Bennett, David (2018) Evaluation and Comparison of Lean Manufacturing Practices in Britain and France: A Case Study of a Printing Solutions Organisation. Journal of Economy Culture and Society, 57. pp. 93-150. ISSN 2602-2656

Dey, Bidit, Binsardi, Ben, Prendergast, Renee and Saren, Mike (2013) A qualitative enquiry into the appropriation of mobile telephony at the bottom of the pyramid. International Marketing Review, 30 (4). pp. 297-322. ISSN 0265-1335

Dey, Bidit, Newman, David and Prendergast, Renee (2010) Ethnographic approach to user-centred evaluation of telecentres. International Journal of Innovation in the Digital Economy, 1 (3). pp. 22-39. ISSN 1947-8305

Dey, Bidit, Pandit, Ameet, Saren, Mike, Bhowmick, Sanjay and Woodruffe-Burton, Helen (2016) Co-creation of value at the bottom of the pyramid: analysing Bangladeshi farmers' use of mobile telephony. Journal of Retailing and Consumer Services, 29. pp. 40-48. ISSN 0969-6989

Djafarova, Elmira (2008) Why do advertisers use puns? A linguistic perspective. Journal of Advertising Research, 48 (2). pp. 267-275. ISSN 0021-8499

Djafarova, Elmira (2016) Why do advertisers use visual metaphors? A pragmatic perspective. The Marketing Review, 16 (2). pp. 203-214. ISSN 1469-347X

Djafarova, Elmira (2017) The role of figurative language use in the representation of tourism services. Athens Journal of Tourism, 4 (1). pp. 35-50. ISSN 2241-8148

Djafarova, Elmira and Andersen, Hans-Christian (2008) Contribution of figurative devices to representation of tourism images. Journal of Vacation Marketing, 14 (4). pp. 291-303. ISSN 1356-7667

Djafarova, Elmira and Bowes, Tamar (2021) ‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry. Journal of Retailing and Consumer Services, 59. p. 102345. ISSN 0969-6989

Djafarova, Elmira and Kramer, Kristina (2019) YouTube advertising: Exploring its effectiveness. The Marketing Review, 19 (1). pp. 127-145. ISSN 1469-347X

Djafarova, Elmira and Rushworth, Chloe (2017) Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users. Computers in Human Behavior, 68. pp. 1-7. ISSN 0747-5632

Djafarova, Elmira and Waring, Teresa (2012) Language in tourism advertising: A pragmatic approach. Tourism Analysis, 17 (2). pp. 233-237. ISSN 1083-5423

Dzhafarova, Elmira and Trofimenko, Oxana (2019) ‘Instafamous’ – credibility and self-presentation of micro-celebrities on social media. Information Communication and Society, 22 (10). pp. 1432-1446. ISSN 1369-118X

Edirisingha, Prabash, Ferguson, Shelagh and Aitken, Robert (2015) From ‘me’ to ‘we’: negotiating new family identity through meal consumption in Asian cultures. Qualitative Market Research: An International Journal, 18 (4). pp. 477-496. ISSN 1352-2752

Esch, Franz-Rudolf, Brunner, Christian, Gawlowski, Dominika, Knörle, Christian and Krieger, Kai Harald (2010) Customer Tuchpoins marken- und kundenpezifisch mangen. Marketing Review St. Gallen, 27 (2). pp. 8-13. ISSN 1865-6544

Esch, Franz-Rudolf, Brunner, Christian, Gowlowski, Dominika and Goertz, Susanne (2010) Der Einfluss von Portfolio-Werbung auf die Einstellung und das Image von Dachmarken: eine empirische Untersuchung (Impact of Portfolio Advertising on the Attitude Toward the Corporate Brand and its Image: An Empirical Investigation). Transfer - Werbeforschung & Praxis, 2. pp. 6-30. ISSN 1436-798X

Esch, Franz-Rudolf, Brunner, Christian and Spomer, Olga (2012) Kapitalisierung von Marken: Starke Marken aufbauen und transferieren. Wirtschaftswissenschaftliches Studium (WiSt) - Zeitschrift für Studium und Forschung, 41 (2). pp. 56-63. ISSN 0340-1650

Fan, Mingyue, Ammah, Victoria, Dakhan, Sarfraz Ahmed, Liu, Ran, Mingle, Moses Nii Akwei and Pu, Zhengjia (2021) Critical Factors of Reacquainting Consumer Trust in E-Commerce. Journal of Asian Finance, Economics and Business, 8 (3). pp. 561-573. ISSN 2288-4637

Festa, Giuseppe, Shams, Riad, Metallo, Gerardino and Cuomo, Maria Teresa (2020) Enhancing stakeholder networks in wine tourism – evidence from Italian small municipalities. EuroMed Journal of Business, 15 (3). pp. 349-360. ISSN 1450-2194

Festa, Giuseppe, Shams, Riad, Metallo, Gerardino and Cuomo, Maria Teresa (2020) Opportunities and challenges in the contribution of wine routes to wine tourism in Italy – A stakeholders' perspective of development. Tourism Management Perspectives, 33. p. 100585. ISSN 2211-9736

Filieri, Raffaele, Alguezaui, Salma and McLeay, Fraser (2015) Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth. Tourism Management, 51. pp. 174-185. ISSN 0261-5177

Filieri, Raffaele and Lin, Zhibin (2017) The role of aesthetic, cultural, utilitarian and branding factors in young Chinese consumers' repurchase intention of smartphone brands. Computers in Human Behavior, 67. pp. 139-150. ISSN 0747-5632

Fu, Hailing, Fang, Yuantao, Qu, Yi and Pan, Yi (2021) A Sustainable Economic System to Face the Fluctuation of Fruit Prices: Based on a Small-Region DSGE Model. Discrete Dynamics in Nature and Society, 2021. p. 6693709. ISSN 1026-0226

Fulford, Heather, Rafiq, Mohammed and Lu, Xiaoming (2013) Building customer loyalty in online retailing: the role of relationship quality. Journal of Marketing Management, 29 (3-4). pp. 494-517. ISSN 0267-257X

Galvin, Peter, Burton, Nicholas, Bach, Norbert and Rice, John (2020) How the rate of change and control of a modular product architecture impact firm‐level outcomes. Strategic Change, 29 (1). pp. 67-76. ISSN 1086-1718

Galvin, Peter, Burton, Nicholas and Nyuur, Richard (2020) Leveraging inter-industry spillovers through DIY laboratories: entrepreneurship and innovation in the global bicycle industry. Technological Forecasting and Social Change, 160. p. 120235. ISSN 0040-1625

Gay, Richard (2008) Marketing training in a downturn. B2B Magazine.

Geebren, Ahmed and Jabbar, Abdul (2021) Factors That Influence Customer Trust and Satisfaction in Mobile Banking: A Problematization Approach. International Journal of E-Business Research, 17 (3). pp. 66-82. ISSN 1548-1131

Ghaffari, Mahsa, Rodrigo, Padmali Gawri Kumari, Ekinci, Yuksel and Pino, Giovanni (2022) Consumers’ motivations for adopting a vegan diet: A mixed‐methods approach. International Journal of Consumer Studies, 46 (4). pp. 1193-1208. ISSN 1470-6423

Giacomarra, Marcella, Shams, Riad, Crescimanno, Maria, Sakka, Georgia, Gregori, Gian Luca and Galati, Antonino (2021) Internal vs. external R&D teams: Evidences from the Italian wine industry. Journal of Business Research, 128. pp. 752-761. ISSN 0148-2963

Goodwin, Paul, Gonul, Sinan and Önkal, Dilek (2022) Commentary on Making Forecasting More Trustworthy. Foresight: The International Journal of Applied Forecasting (66). pp. 26-29. ISSN 1555-9068

Haddoud, Mohamed Yacine, Onjewu, Adah-Kole, Nowiński, Witold and Jones, Paul (2021) The determinants of SMEs’ export entry: A systematic review of the literature. Journal of Business Research, 125. pp. 262-278. ISSN 0148-2963

Hammady, Ramy, Ma, Minhua, Strathern, Carl and Mohamad, Mostafa (2020) Design and development of a spatial mixed reality touring guide to the Egyptian museum. Multimedia Tools and Applications, 79 (5-6). pp. 3465-3494. ISSN 1380-7501

Hart, David (2016) Charity begins at home? Setting a future research agenda for national identity and charitable ethnocentrism. Social Business, 6 (2). pp. 125-151. ISSN 2044-4087

Hart, David (2010) Turning consumer frowns into smiles: the art of service recovery. Singapore Marketer, 3.

Hart, David and Coates, Nigel (2011) International student complaint behaviour: Understanding how East-Asian business and management students respond to dissatisfaction during their university experience. International Journal of Management Education, 9 (4). pp. 57-66. ISSN 1472-8117

Hasan, Rajibul, Shams, Riad and Rahman, Mizan (2021) Consumer trust and perceived risk for voice-controlled artificial intelligence: The case of Siri. Journal of Business Research, 131. pp. 591-597. ISSN 0148-2963

He, Xinming, Lin, Zhibin and Wei, Yingqi (2016) International market selection and export performance: A transaction cost analysis. European Journal of Marketing, 50 (5-6). ISSN 0309-0566

Hoque, Mohammad Tayeenul, Ahammad, Mohammad Faisal, Tzokas, Nikolaos, Tarba, Shlomo and Nath, Prithwiraj (2022) Eyes open and hands on: market knowledge and marketing capabilities in export markets. International Marketing Review, 39 (3). pp. 431-462. ISSN 0265-1335

Hoque, Mohammad Tayeenul, Nath, Prithwiraj, Ahammad, Mohammad Faisal, Tzokas, Nikolaos and Yip, Nick (2022) Constituents of dynamic marketing capability: Strategic fit and heterogeneity in export performance. Journal of Business Research, 144. pp. 1007-1023. ISSN 0148-2963

Houghton, Scott, McNeill, Andrew, Hogg, Mitchell and Moss, Mark (2019) Comparing the Twitter Posting of British Gambling Operators and Gambling Affiliates: A Summative Content Analysis. International Gambling Studies, 19 (2). pp. 312-326. ISSN 1445-9795

Houghton, Scott, Moss, Mark and Casey, Emma (2020) Affiliate marketing of sports betting – a cause for concern? International Gambling Studies, 20 (2). 240 -245. ISSN 1445-9795

Jackson, Timothy and Oliver, Stan (2014) Generic algorithm and neural network based predictive modelling to optimize the customer experience using emotional signature. BLIS Journal, 3 (1). pp. 5-26. ISSN 2059-0601

Kapser, Sebastian and Abdelrahman, Mahmoud (2020) Acceptance of autonomous delivery vehicles for last-mile delivery in Germany – Extending UTAUT2 with risk perceptions. Transportation Research Part C: Emerging Technologies, 111. pp. 210-225. ISSN 0968-090X

Kasza, Karin A., Hyland, Andrew J., Brown, Abraham, Siahpush, Mohammad, Yong, Hua-Hie, McNeill, Ann D., Li, Lin and Cummings, K. Michael (2011) The Effectiveness of Tobacco Marketing Regulations on Reducing Smokers’ Exposure to Advertising and Promotion: Findings from the International Tobacco Control (ITC) Four Country Survey. International Journal of Environmental Research and Public Health, 8 (2). pp. 321-340. ISSN 1660-4601

Kearney, Matthew (2011) Marketing Communications: A Brand Narrative Approach [book review]. The Marketing Review, 11 (3). pp. 315-316. ISSN 1469-347X

Kearney, Matthew and Stevens, Lorna (2012) Compulsive buying: Literature review and suggestions for future research. The Marketing Review, 12 (3). pp. 233-251. ISSN 1469-347X

Khan, Hina and Bamber, David (2008) Country of origin effects, brand image, and social status in an emerging market. Human Factors and Ergonomics in Manufacturing, 18 (5). pp. 580-588. ISSN 1090-8471

Khan, Hina, Bamber, David and Quazi, Ali (2012) Relevant or redundant: elite consumers' perception of foreign-made products in an emerging market. Journal of Marketing Management, 28 (9-10). pp. 1-27. ISSN 0267-257X

Khan, Hina and Rodrigo, Padmali (2014) An investigation of elite consumers' attitudes and purchase intentions of foreign products to achieve physiological and psychological goals. Local contexts in global business: AIB 2014 proceedings. p. 43. ISSN 2078-0435

Kleber, Rainer, Neto, Joao Quariguasi Frota and Reimann, Marc (2020) Proprietary Parts as a Secondary Market Strategy. European Journal of Operational Research, 283 (3). pp. 929-941. ISSN 0377-2217

Kopnina, Helen (2014) Metaphors of Nature and Economic Development: Critical Education for Sustainable Business. Sustainability, 6 (11). pp. 7496-7513. ISSN 2071-1050

Li, Dongjun, Dong, Jingxin, Song, Dongping, Hicks, Christian and Singh, Surya P. (2020) Optimal Contract Design for the Exchange of Tradable Truck Permits at Multiterminal Ports. International Journal of Production Economics, 230. p. 107815. ISSN 0925-5273

Li, Honglei, Aham-Anyanwu, Nnanyelugo, Tevrizci, Cemal and Luo, Xin (2015) The interplay between value and service quality experience: e-loyalty development process through the eTailQ scale and value perception. Electronic Commerce Research, 15 (4). pp. 585-615. ISSN 1389-5753

Li, Honglei and Lai, Min Mei (2011) Demographic differences and internet banking acceptance. MIS Review, 16 (2). pp. 55-92. ISSN 1018-1393

Li, Ning, Robson, Andrew and Coates, Nigel (2013) Chinese consumers' purchasing: Impact of value and affect. Journal of Fashion Marketing and Management, 17 (4). pp. 486-508. ISSN 13612026

Li, Ning, Robson, Andrew and Coates, Nigel (2014) Luxury brand commitment: a study of Chinese consumers. Marketing Intelligence & Planning, 32 (7). pp. 769-793. ISSN 0263-4503

Licsandru, Tana and Cui, Charles (2019) Ethnic marketing to the global millennial consumers: Challenges and opportunities. Journal of Business Research, 103. pp. 261-274. ISSN 0148-2963

Licsandru, Tana Cristina and Cui, Charles (2018) Subjective social inclusion: A conceptual critique for socially inclusive marketing. Journal of Business Research, 82. pp. 330-339. ISSN 0148-2963

Lin, Zhibin and Bennett, Dag (2014) Examining retail customer experience and the moderation effect of loyalty programmes. International Journal of Retail & Distribution Management, 42 (10). 929 -947. ISSN 0959-0552

Lin, Zhibin and He, Xinming (2015) The images of foreign versus domestic retailer brands in China: A model of corporate brand image and store image. Journal of Brand Management, 22. pp. 211-228. ISSN 1350-231X

Liu, Martin, Yannopoulou, Natalia, Bian, Xuemei and Elliott, Richard (2015) Authenticity perceptions in the Chinese marketplace. Journal of Business Research, 68 (1). pp. 27-33. ISSN 0148-2963

Liu, Yunlong, Huang, Chengfeng, Song, Qiankun, Li, Gendao and Xiong, Yu (2018) Carbon emissions reduction and transfer in supply chains under A cap-and-trade system with emissions-sensitive demand. Systems Science & Control Engineering, 6 (2). pp. 37-44. ISSN 2164-2583

Ma, Jie, Tse, Ying Kei, Sato, Yuji, Zhang, Minhao and Lu, Zhou (2021) Exploring the Social Broadcasting Crisis Communication: Insights from the Mars Recall Scandal. Enterprise Information Systems, 15 (3). pp. 420-443. ISSN 1751-7575

Ma, Jie, Tse, Ying Kei, Zhang, Minhao and MacBryde, Jill (2022) Quality risk and responsive actions in sourcing/procurement: an empirical study of food fraud cases in the UK. Production Planning & Control. pp. 1-12. ISSN 0953-7287 (In Press)

Macht, Stephanie (2014) Reaping Value-Added Benefits from Crowdfunders: What Can We Learn from Relationship Marketing? Strategic Change, 23 (7-8). pp. 439-460. ISSN 1099-1697

Maguire, Joseph, Barnard, Sarah, Butler, Katie and Golding, Peter (2008) ‘Celebrate humanity’ or ‘consumers?’: a critical evaluation of a brand in motion. Social Identities, 14 (1). pp. 63-76. ISSN 1350-4630

Major, Bridget and McLeay, Fraser (2012) Manager’s and Consumer’s Perceptions of the UK ‘Grey’ Market International Package Holiday Experience. International Journal of Hospitality and Tourism, 1 (2). pp. 29-44. ISSN 2249-5037

Mazirah, Yusoff, McLeay, Fraser and Woodruffe-Burton, Helen (2015) Dimensions driving business student satisfaction in higher education. Quality Assurance in Education, 23 (1). ISSN 0968 4883

McKechnie, Sally and Nath, Prithwiraj (2016) Effects of new-to-market e-store features on first time browsers. International Journal of Human-Computer Studies, 90. pp. 14-26. ISSN 1071-5819

McKechnie, Sally, Nath, Prithwiraj and Xun, Jiyao (2018) New insights into emotion valence and loyalty intentions in relational exchanges. Psychology & Marketing, 35 (2). pp. 160-169. ISSN 0742-6046

McLeay, Fraser (2013) Analysing Student Satisfaction in Malaysian Private Educational Environment. Taylor's Business Review, 3 (2). pp. 207-219. ISSN 2232-0172

McLeay, Fraser and Andersen, Hans-Christian (2010) The art of SME export marketing: a case study. The Marketing Review, 10 (3). pp. 239-258. ISSN 1469-347X

McLeay, Fraser, Coates, Nigel, Dzhafarova, Elmira, Hart, David and Woodruffe-Burton, Helen (2017) ‘Radical marketing, meet Newcastle upon Tyne’: reflections on a memorable AM2016 [Editorial]. Journal of Marketing Management, 33 (9-10). pp. 673-678. ISSN 0267-257X

McLeay, Fraser and Oglethorpe, David (2013) Social marketing, parental purchasing decisions, and unhealthy food in developing countries: a Nigerian typology. Journal of Consumer Behaviour, 12 (3). pp. 232-242. ISSN 1472-0817

McLeay, Fraser, Roberts, Joanne and Yoganathan, Vignesh (2012) Transferring social marketing knowledge through third sector CoPs. The Marketing Review, 12 (4). pp. 381-401. ISSN 1469-347X

McLeay, Fraser, Robson, Andrew and Yusoff, Mazirah (2017) New Applications for Importance-Performance Analysis (IPA) in Higher Education: Understanding Student Satisfaction. Journal of Management Development, 36 (6). pp. 780-800. ISSN 0262-1711

McLeay, Fraser and Wesson, Dave (2014) Chinese versus UK marketing students' perceptions of peer feedback and peer assessment. The International Journal of Management Education, 12 (2). pp. 142-150. ISSN 1472-8117

McLeay, Fraser and Woodruffe-Burton, Helen (2011) Marketing Metrics: effective evaluation of marketing performance. The Singapore Marketer. pp. 38-42.

Mena, Paul, Barbe, Danielle and Chan-Olmsted, Sylvia (2020) Misinformation on Instagram: The Impact of Trusted Endorsements on Message Credibility. Social Media + Society, 6 (2). p. 205630512093510. ISSN 2056-3051

Mohamad, Mostafa and Songthaveephol, Veerasith (2020) Clash of titans: The challenges of socio-technical transitions in the electrical vehicle technologies – the case study of Thai automotive industry. Technological Forecasting and Social Change, 153. p. 119772. ISSN 0040-1625

Moore, Geoff, Slack, Richard and Gibbon, Jane (2006) The mainstreaming of fair trade: a macromarketing perspective. Journal of Strategic Marketing, 14 (4). pp. 329-352. ISSN 0965-254X

Mordue, Tom (2009) Angling in modernity: a tour through society, nature and embodied passion. Current Issues in Tourism, 12 (5-6). pp. 529-552. ISSN 1368-3500

Mordue, Tom (2008) Television, Tourism, and Rural Life. Journal of Travel Research, 47 (3). pp. 332-345. ISSN 0047-2875

Mordue, Tom (2013) Travels into nature and society with rod and line. Annals of Tourism Research, 43. pp. 100-120. ISSN 0160-7383

Mordue, Tom and Dennis, Noel (2017) Performing Jazz and the Jazz Constellation: movements, moments and connections. Marketing Theory, 17 (2). pp. 241-257. ISSN 1470-5931

Mrad, Mona and Cui, Charles (2020) Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption. Journal of Business Research, 113. pp. 399-408. ISSN 0148-2963

Mrad, Mona and Cui, Charles Chi (2017) Brand addiction: conceptualization and scale development. European Journal of Marketing, 51 (11/12). pp. 1938-1960. ISSN 0309-0566

Mrad, Mona, Majdalani, Joelle, Cui, Charles and El Khansa, Zeinab (2020) Brand addiction in the contexts of luxury and fast-fashion brands. Journal of Retailing and Consumer Services, 55. p. 102089. ISSN 0969-6989

Nagpal, Anish, Khare, Adwait, Chowdhury, Tilottama, Labrecque, Lauren and Pandit, Ameet (2011) The impact of the amount of available information on decision delay: The role of common features. Marketing Letters, 22 (4). pp. 405-421. ISSN 0923-0645

Nath, Prithwiraj, Devlin, James and Reid, Veronica (2016) Expectation Formation in Case of Newer Hotels: The Role of Advertising, Price, and Culture. Journal of Travel Research, 55 (2). pp. 261-275. ISSN 0047-2875

Nath, Prithwiraj, Devlin, James and Reid, Veronica (2018) The effects of online reviews on service expectations: Do cultural value orientations matter? Journal of Business Research, 90. pp. 123-133. ISSN 0148-2963

Nath, Prithwiraj and McKechnie, Sally (2016) Task facilitative tools, choice goals, and risk averseness: A process-view study of e-stores. Journal of Business Research, 69 (5). pp. 1572-1576. ISSN 0148-2963

Nguyen, Thuyuyen, Sherif, Joseph and Newby, Michael (2007) Strategies for successful CRM implementation. Information Management & Computer Security, 15 (2). pp. 102-115. ISSN 0968-5227

Nguyen, Thuyuyen and Waring, Teresa (2013) The adoption of customer relationship management (CRM) technology in SMEs: an empirical study. Journal of Small Business and Enterprise Development, 20 (4). pp. 824-848. ISSN 1462-6004

Nyuur, Richard, Brečić, Ružica and Simintiras, Antonis (2016) The Moderating Effect of Perceived Effectiveness of Marketing Function on Network Ties – Strategic Adaptiveness Relationship. Journal Of Small Business Management, 54 (4). pp. 1080-1098. ISSN 1540-627X

Ochie, Chinedu, Nyuur, Richard, Ludwig, Greg and Cunningham, James (2022) Dynamic capabilities and organizational ambidexterity: New strategies from emerging market multinational enterprises in Nigeria. Thunderbird International Business Review, 64 (5). pp. 493-509. ISSN 1096-4762

Ogba, Ike and Johnson, Rebecca (2010) How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry. Young Consumers: Insight and Ideas for Responsible Marketers, 11 (1). pp. 77-89. ISSN 1747-3616

Ogba, Ike, Saul, Neil and Coates, Nigel (2012) Predicting students' attitudes towards advertising on a university Virtual Learning Environment (VLE). Active Learning in Higher Education, 13 (1). pp. 63-75. ISSN 1469-7874

Ojeme, Mark, Robson, Andrew and Coates, Nigel (2016) Nigerian SMEs: Commitment and loyalty to their banks. Journal of Financial Service Marketing, 21 (4). pp. 325-339. ISSN 1363-0539

Olan, Femi, Suklan, Jana, Arakpogun, Emmanuel Ogiemwonyi and Robson, Andrew (2021) Advancing Consumer Behavior: The Role of Artificial Intelligence Technologies and Knowledge Sharing. IEEE Transactions on Engineering Management. pp. 1-13. ISSN 0018-9391

Ozuem, Wilson, Patel, Amisha, Howell, Kerry and Lancaster, Geoff (2017) An exploration of consumers' response to online service recovery initiatives. International Journal of Market Research, 59 (1). pp. 97-115. ISSN 1470-7853

Ozuem, Wilson, Ranfagni, Silvia, Willis, Michelle, Rovai, Serena and Howell, Kerry (2021) Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective. Psychology & Marketing, 38 (9). pp. 1440-1459. ISSN 0742-6046

Ozuem, Wilson, Willis, Michelle, Howell, Kerry, Lancaster, Geoff and Ng, Raye (2021) Determinants of online brand communities’ and millennials’ characteristics: A social influence perspective. Psychology & Marketing, 38 (5). pp. 794-818. ISSN 0742-6046

Pandit, Ameet and Paladino, Angela (2012) Competing on service and branding in the renewable electricity sector. Energy Policy, 45. pp. 378-388. ISSN 0301-4215

Petrylaite, Edita and Hart, David (2021) Men’s consumer identities and their consumption norms in the perceived, conceived and lived spaces of spas. Journal of Marketing Management, 37 (3-4). pp. 266-293. ISSN 0267-257X

Petrylaite, Edita and Rusk, Michele (2021) Entrepreneurial marketing learning styles used by entrepreneurial teams. Journal of Research in Marketing and Entrepreneurship, 23 (1). pp. 60-85. ISSN 1471-5201

Pitsaki, Irini (2011) Strategic Brand Management Tools in Publishing. The International Journal of Book, 8 (3). pp. 85-97. ISSN 1447-9516

Pitsaki, Irini (2008) Strategic Publishing Brands Management PART2. International Journal of the Book, 5 (3). pp. 105-114. ISSN 1447-9516

Pitsaki, Irini (2010) Understanding Design for Cultural Organizations Performance. Design Principles and Practices: An International Journal, 4 (3). pp. 397-406. ISSN 1833-1874

Priporas, Constantinos-Vasilios, Kamenidou, Irene (Eirini), Nguyen, Nga and Shams, Riad (2019) The impact of the macro-environment on consumer scepticism towards cause-related marketing: Insights from an economic crisis setting. International Marketing Review, 37 (5). pp. 841-861. ISSN 0265-1335

Rafiq, Mohammed, Lu, Xiaoming and Fulford, Heather (2011) Measuring Internet retail service quality using E-S-QUAL. Journal of Marketing Management, 28 (9-10). pp. 1-15. ISSN 0267-257X

Ramanathan, Usha and Muyldermans, Luc (2010) Identifying demand factors for promotional planning and forecasting: A case of a soft drink company in the UK. International Journal of Production Economics, 128 (2). pp. 538-545. ISSN 0925-5273

Reimann, Marc, Xiong, Yu and Zhou, Yu (2019) Managing a Closed-loop Supply Chain with Process Innovation for Remanufacturing. European Journal of Operational Research, 276 (2). pp. 510-518. ISSN 0377-2217

Robson, Andrew and Hart, David (2019) The post-Brexit donor: segmenting the UK charitable marketplace using political attitudes and national identity. International Review on Public and Nonprofit Marketing, 16 (2-4). pp. 313-334. ISSN 1865-1984

Rogers, Beth and Rodrigo, Padmali (2015) An exploratory study of factors influencing make-or-buy of sales activities. Strategic Outsourcing: An International Journal, 8 (2/3). pp. 229-261. ISSN 1753-8297

Sandlin, Jennifer and Callahan, Jamie (2009) Deviance, Dissonance, and Détournement: Culture jammers` use of emotion in consumer resistance. Journal of Consumer Culture, 9 (1). pp. 79-115. ISSN 1469-5405

Schoefer, Klaus, Wäppling, Anders, Heirati, Nima and Blut, Markus (2019) The moderating effect of cultural value orientations on behavioral responses to dissatisfactory service experiences. Journal of Retailing and Consumer Services, 48. pp. 247-256. ISSN 0969-6989

Shams, Riad (2016) Capacity building for sustained competitive advantage: a conceptual framework. Marketing Intelligence & Planning, 34 (5). pp. 671-691. ISSN 0263-4503

Shams, Riad (2016) Stakeholder Relationship Management in Online Business and Competitive Value Propositions: Evidence from the Sports Industry. International Journal of Online Marketing, 6 (2). pp. 1-17. ISSN 2156-1753

Shams, Riad (2015) Stakeholders’ perceptions and reputational antecedents: A review of stakeholder relationships, reputation and brand positioning. Journal of Advances in Management Research, 12 (3). pp. 314-329. ISSN 0972-7981

Shams, Riad (2016) Sustainability Issues in Transnational Education Service: A Conceptual Framework and Empirical Insights. Journal of Global Marketing, 29 (3). pp. 139-155. ISSN 0891-1762

Shaw, Alan (2011) Market segmentation and the impact of online media. Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing, 11 (3). pp. 254-262. ISSN 1745-7904

Shaw, Alan (2018) Using the social return on investment framework to evaluate behaviour changes of individuals living with learning difficulties. Social Marketing Quarterly, 24 (4). pp. 281-298. ISSN 1524-5004

Shokri, Alireza and Li, Gendao (2020) Green implementation of Lean Six Sigma projects in the manufacturing sector. International Journal of Lean Six Sigma, 11 (4). pp. 711-729. ISSN 2040-4166

Stamos, Angelos, Bruyneel, Sabrina, De Rock, Bram, Cherchye, Laurens and Dewitte, Siegfried (2018) A dual-process model of decision-making: The symmetric effect of intuitive and cognitive judgments on optimal budget allocation. Journal of Neuroscience, Psychology, and Economics, 11 (1). pp. 1-27. ISSN 1937-321X

Stamos, Angelos, Goddyn, Hannelore, Andronikidis, Andreas and Dewitte, Siegfried (2018) Pre-exposure to Tempting Food Reduces Subsequent Snack Consumption in Healthy-Weight but Not in Obese-Weight Individuals. Frontiers in Psychology, 9. p. 685. ISSN 1664-1078

Stamos, Angelos, Lange, Florian and Dewitte, Siegfried (2019) Promoting healthy drink choices at school by means of assortment changes and traffic light coding: A field study. Food Quality and Preference, 71. pp. 415-421. ISSN 0950-3293

Stamos, Angelos, Lange, Florian, Huang, Szu-chi and Dewitte, Siegfried (2020) Having less, giving more? Two preregistered replications of the relationship between social class and prosocial behavior. Journal of Research in Personality, 84. p. 103902. ISSN 0092-6566

Stevens, Lorna, Kearney, Matthew and MacLaran, Pauline (2013) Uddering the other: Androcentrism, ecofeminism, and the dark side of anthropomorphic marketing. Journal of Marketing Management, 29 (1-2). pp. 158-174. ISSN 0267-257X

Tang, Jiechen, Ramos, Vicente, Cang, Shuang and Sriboonchitta, Songsak (2017) An empirical study of inbound tourism demand in China: a copula-GARCH approach. Journal of Travel and Tourism Marketing, 34 (9). pp. 1235-1246. ISSN 1054-8408

Ullah, Abid, Iqbal, Shahid and Shams, Riad (2020) Impact of CRM adoption on organizational performance: Moderating role of technological turbulence. Competitiveness Review: An International Business Journal, 30 (1). pp. 59-77. ISSN 1059-5422

Veloutsou, Cleopatra and Bian, Xuemei (2008) A cross-national examination of consumer perceived risk in the context of non-deceptive counterfeit brands. Journal of Consumer Behaviour, 7 (1). pp. 3-20. ISSN 1472-0817

Vijaykumar, Santosh, Mcneill, Andrew and Simpson, Josh (2021) Associations between conflicting nutrition information, nutrition confusion and backlash among consumers in the UK. Public Health Nutrition, 24 (5). pp. 914-923. ISSN 1368-9800

Vlachos, Ilias and Lin, Zhibin (2014) Drivers of Airline loyalty: Evidence from the Business Travelers in China. Transportation Research Part E: Logistics and Transportation Review, 71. pp. 1-17. ISSN 1366-5545

Vorster, Lizette, Kipnis, Eva, Bebek, Gaye and Demangeot, Catherine (2020) Brokering Intercultural Relations in the Rainbow Nation: Introducing Intercultural Marketing. Journal of Macromarketing, 40 (1). pp. 51-72. ISSN 0276-1467

Walley, Keith, Custance, Paul, Copley, Paul and Perry, Sue (2013) The key dimensions of luxury from a UK consumers’ perspective. Marketing Intelligence & Planning, 31 (7). pp. 823-837. ISSN 0263-4503

Walsh, Gianfranco, Shiu, Edward, Schaarschmidt, Mario and Hassan, Louise M. (2022) Digital presence in service recovery: The interactive effect of customer salutations and employee photographs in email signatures. Psychology & Marketing, 39 (12). pp. 2361-2383. ISSN 0742-6046

Wappling, Anders, Strugnell, Chris and Farley, Heather (2010) Product bundling strategies in Swedish markets: Links to business orientation and perceived effects on consumer influence. International Journal of Consumer Studies, 34 (1). pp. 19-27. ISSN 1470-6423

Wei, Xiaolong, Ko, Ilsang and Pearce, Alison (2021) Does Perceived Advertising Value Alleviate Advertising Avoidance in Mobile Social Media? Exploring Its Moderated Mediation Effects. Sustainability, 14 (1). p. 253. ISSN 2071-1050

Wesson, Dave (2009) Suggestibility as an operant factor in advertising effects, cognitive defences and the issue of consumer sovereignty. Journal of Customer Behaviour, 8 (4). pp. 347-359. ISSN 1475-3928

Withanage, Charitha, Nayak, Rajkishore and Nguyen, Long Thang Van (2023) The impact of social media marketing and brand credibility on Higher Education Institutes’ brand equity in emerging countries. Journal of Marketing Communications, 29 (8). pp. 770-795. ISSN 1352-7266

Woodruffe-Burton, Helen (2011) How to survive going shopping. Colors Magazine (Benetton International), 81. pp. 104-106.

Woodruffe-Burton, Helen and Wakenshaw, Susan (2011) Revisiting experiential values of shopping: consumers' self and identity. Marketing Intelligence & Planning, 29 (1). pp. 69-85. ISSN 0263-4503

Wu, C.H., Wang, Y. and Ma, Jie (2023) Maximal Marginal Relevance-Based Recommendation for Product Customisation. Enterprise Information Systems, 17 (5). p. 1992018. ISSN 1751-7575

Xie, Guojie, Huang, Lijuan, Apostolidis, Chrysostomos, Huang, Zuqing, Cai, Weiwei and Li, Guokai (2021) Assessing Consumer Preference for Overpackaging Solutions in E-Commerce. International Journal of Environmental Research and Public Health, 18 (15). p. 7951. ISSN 1660-4601

Xu, Yongfei, Jin, Wei and Lin, Zhibin (2018) Tourist post-visit attitude towards products associated with the destination country. Journal of Destination Marketing & Management, 8. pp. 179-184. ISSN 2212-571X

Yan, Wei, Xiong, Yu, Xiong, Zhongkai and Guo, Nian (2015) Bricks vs. clicks: Which is better for marketing remanufactured products? European Journal of Operational Research, 242 (2). pp. 434-444. ISSN 0377-2217

Yang, Hua and Coates, Nigel (2010) Internal marketing: service quality in leisure services. Marketing Intelligence & Planning, 28 (6). pp. 754-769. ISSN 0263-4503

Yannopoulou, Natalia, Moufahim, Mona and Bian, Xuemei (2013) User-Generated Brands and Social Media: Couchsurfing and Airbnb. Contemporary Management Research, 9 (1). pp. 85-90. ISSN 1813-5498

Yawar, Sadaat and Kuula, Markku (2021) Circular economy and second-hand firms: Integrating ownership structures. Cleaner Logistics and Supply Chain, 2. p. 100015. ISSN 2772-3909

Yoganathan, Vignesh, McLeay, Fraser, Osburg, Victoria-Sophie and Hart, David (2018) The Core Value Compass: Visually Evaluating the Goodness of Brands that Do Good. Journal of Brand Management, 25 (1). pp. 68-83. ISSN 1350-231X

Yu, Wantao, Ramanathan, Ramakrishnan and Nath, Prithwiraj (2017) Environmental pressures and performance: An analysis of the roles of environmental innovation strategy and marketing capability. Technological Forecasting and Social Change, 117. pp. 160-169. ISSN 0040-1625

Yu, Wantao, Ramanathan, Ramakrishnan and Nath, Prithwiraj (2014) The impacts of marketing and operations capabilities on financial performance in the UK retail sector: A resource-based perspective. Industrial Marketing Management, 43 (1). pp. 25-31. ISSN 0019-8501

Yuan, Denghua, Lin, Zhibin, Filieri, Raffaele, Liu, Ran and Zheng, Mengqin (2020) Managing the product-harm crisis in the digital era: The role of consumer online brand community engagement. Journal of Business Research, 115. pp. 38-47. ISSN 0148-2963

Zeng, Qingduo, Liu, Shancun, Qu, Yi and Zhang, Qiang (2018) Market manipulation with sentiment traders. Applied Economics Letters, 25 (4). pp. 239-243. ISSN 1350-4851

Ziouziou, Sammy and Moehler, Robert (2010) Neue Vertriebsstrukturen sind gefordert: Distributionspolitik in der Bauwirtschaft. Baumarkt & Bauwirtschaft, 109 (9). pp. 40-42. ISSN 0341-2717

Zoe, Stanley and Ogba, Ike (2009) Internal marketing communication in service organisation. The Northumbria University Working Paper Series: Interdisciplinary studies in the built and virtual environment, 2. pp. 13-25. ISSN 1756-2473

Book Section

Bhowmick, Sanjay (2015) Structurational explication of technology adoption In ICT4D: a throwback to Giddens. In: ICTs in Developing Countries: Research, Practices and Policy Implications. Palgrave Macmillan, Basingstoke, pp. 25-38. ISBN 9781137469496

Bian, Xuemei (2008) An examination of determinants of likelihood of consideration of counterfeit luxury branded products. In: Advances in Doctoral Research in Management. World Scientific, Singapore, pp. 77-102. ISBN 9789812778659

Bian, Xuemei and Veloutsou, Cleopatra (2017) Consumers’ Attitudes Regarding Non-deceptive Counterfeit Brands in the UK and China. In: Advances in Chinese Brand Management. Journal of Brand Management: Advanced Collections . Palgrave MacMillan, pp. 331-350. ISBN 978-1-352-00010-8

Bowman, Sarah (2016) Public Relations and Communications. In: The Public Relations Handbook. Routledge, Oxford and New York, pp. 27-49. ISBN 9781138890954

Brown, Abraham and Allison, Seamus (2017) Marketing a healthier choice: exploring young people’s perception of e-cigarettes. In: Proceedings of the Academy of Marketing Conference 2017. Academy of Marketing, Helensburgh, pp. 1-6. ISBN 9781527212718

Brunner, Christian and Esch, Franz-Rudolf (2011) Corporate Social Responsibility: Kommunikation sinnvoll ins Markenmanagement einbauen [Corporate Social Responsibility: communications to build meaningful brand management]. In: Innovative Markenführung und Markenimplementierung. Logos Verlag, Berlin, Germany. ISBN 978-3832524869

Chadwick, Simon, Liu, Ran and Thwaites, Des (2014) Ambush Marketing and the Football World Cup. In: Managing the Football World Cup. Palgrave Macmillan, London, pp. 63-81. ISBN 978-1-349-47670-1

Crabtree, Ruth and Zhang, James Jianhui (2022) Challenges and Opportunities of Contemporary Sport Marketing: Strategic Perspectives. In: Sport Marketing in a Global Environment: Strategic Perspectives. World Association of Sport Management . Routledge, Abingdon on Thames. ISBN 9781032217949

Dadwal, Sumesh (2017) Service Sector and Antecedents of Marketing Strategies for Emerging Markets. In: Promotional Strategies and New Service Opportunities in Emerging Economies. IGI Global, Hershey, pp. 1-31. ISBN 9781522522065

El-Bassiouny, Noha, Adib, Hagar, Karem, Salma, Hadeer Hammad, Hadeer and Brunner, Christian (2011) Slaves of Consumerism: highlights of Egypt post 25 January 2011. In: Proceedings of the International Association for Business and Society. Proceedings of the Twenty-Second Annual Meeting, 22 . International Association for Business and Society (IABS), Charlottesville, Virginia, USA, pp. 22-31. ISBN 978-0976326472

Esch, Franz-Rudolf and Brunner, Christian (2011) Portfolio Advertising as an Instrument to Strengthen the Corporate Brand in a Complex Brand Architecture. In: European Advances in Consumer Research. Association for Consumer Research, p. 543. ISBN 9780915552665

Esch, Franz-Rudolf, Brunner, Christian and von Einem, E. (2011) Ein Bild sagt mehr als tausend Worte: Die Macht der Bildkommunikation [A picture is worth a thousand words: The power of visual communication]. In: Multisensuale Markenkommunikation: Grundlagen – Innovative Ansätze – Praktische Umsetzungen. Gabler Verlag, Wiesbaden. ISBN 978-3834924643

Filieri, Raffaele and McLeay, Fraser (2014) From Contract Manufacturing to Original Equipment Design and Manufacturing: A Case Study of Tharsus. In: BAM 2014: The role of the business school on supporting economic and social development. BAM. ISBN 978-0-9549608-7-2

Glover, Catherine (2020) Rapha: weaving story strands of luxury. In: Understanding Luxury Fashion: From Emotions to Brand Building. Palgrave Advances in Luxury . Palgrave Macmillan, Cham, pp. 243-273. ISBN 9783030256531, 9783030256548

James, Alana and Montgomery, Bruce (2017) Making the Change: The Consumer Adoption of Sustainable Fashion. In: Detox Fashion. Springer, pp. 47-84. ISBN 9789811047763

Kearney, Matthew (2012) Ulster Bank: It seemed like a good idea at the time. In: Advertising: Strategy, Creativity & Media. Pearson, Harlow. ISBN 978-0273760894

Khan, Hina (2013) Consumer buying behaviour. In: Principles of Marketing: A value based approach. Palgrave Macmillan, Basingstoke. ISBN 978-0-230-39270-0

Khan, Hina (2011) The role of internal marketing in implementing service excellence in SMEs. In: Entrepreneurship Marketing: Principles and Practice of SME Marketing. Routledge, London, pp. 254-272. ISBN 978-0415573764

Khan, Hina, McLeay, Fraser and Bentham, Paul (2011) Sunday shopping forever? In: Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever. Academy of Marketing, Liverpool, UK. ISBN 978-0956112234

Khan, Hina and Rodrigo, Padmali (2015) Seeking country of origin information as an indicator of social status to make egoistical purchase decisions. In: The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer, Cham, pp. 248-250. ISBN 9783319108728, 9783319108735

Khan, Hina, Rodrigo, Padmali and Koku, Paul Sergius (2011) Serving global consumers with a local mind set: an investigation of customers’ perception of offshore call centres’ services. In: ICSB 2011 World Conference Proceedings. International Council for Small Business (ICSB), Stockholm, Sweden, pp. 1-30. ISBN 9780981902838

Lin, Zhibin, Quan, Rose, Lau, Chi Keung, Ma, Jie and Li, Delong (2016) Customer perceived value of frequent flyer programmes: An empirical study of airline passengers in China. In: Handbook of Research on Consumerism and Buying Behavior in Developing Nations. IGI Global, Hershey, PA, pp. 30-52. ISBN 9781522502821

Liu, Ran and Thwaites, Des (2014) Ambush Marketing. In: Strategies in Sports Marketing. IGI Global, pp. 187-202. ISBN 9781466659940

McLeay, Fraser, Pandit, Ameet and Wesson, Dave (2010) Marketing,branding and information communication technology support needs for SMEs in the third sector. In: ISBE 2010 Conference Proceedings. Institute for Small Business and Entrepreneurship, London, UK. ISBN 978-1900862219

Mordue, Tom (2010) Time machines and space craft: navigating the spaces of heritage and arts performance. In: Cultural Heritage and Representations. Heritage, Culture and Identity . Ashgate, Farnham, pp. 173-194. ISBN 978-0754675983

Pillar, K., Leonidou, C. and Bian, Xuemei (2016) National Homophily in Multicultural Newcomer Networks. In: Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer, pp. 167-168. ISBN 978-3-319-29876-4

Roy, Sanjit Kumar, Devlin, James, Sekhon, Harjit and Bian, Xuemei (2020) Decision Delegation and Trust: Insights from Financial Services: An Abstract. In: Enlightened Marketing in Challenging Times. AMSWMC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer, Cham, pp. 211-212. ISBN 9783030425449, 9783030425456

Shams, Riad (2018) The Evolution of Marketing as an Innovative Knowledge Stream: The Evolving Role of Stakeholder Causal Scope. In: Innovation and Capacity Building: Cross-disciplinary Management Theories for Practical Applications. Palgrave Studies in Cross-disciplinary Business Research (1). Palgrave, Hampshire, UK, pp. 151-166. ISBN 9783319909448

Shams, Riad (2019) Industry and Managerial Applications of Internet Marketing Research. In: The Synergy of Business Theory and Practice. Palgrave Studies in Cross-disciplinary Business Research (2). Palgrave, Hampshire, UK, pp. 199-214. ISBN 9783030175221

Shaw, Alan (2017) Adapting Bronfenbrenner’s Bio-ecology Theory to Enhance Social Marketing. In: World Social Marketing Conference 2017. Fuse Events Ltd, pp. 30-33. ISBN 978-1-9997534-0-5

Thompson, Kevin, Allen, Colin, Taylor, Guy, Westerbeek, Hans and McLeay, Fraser (2015) Survey of UK Olympic and Paralympic Sport Science, Sports Medicine and Athlete Performance Lifestyle Provision Prior to The London 2012 Games. In: The World Congress on Elite Sport Policy 2015. Institute of Sport, Exercise and Active Living, pp. 62-63. ISBN 978-90-5472-344-8

Vlachos, Ilias and Skoumpopoulou, Dimitra (2014) Loyalty in Crisis: Evidence from Greece. In: Strategic Marketing in Fragile Economic Conditions. IGI Global, Hershey, PA. ISBN 978-1466662322

Woodruffe-Burton, Helen and Ireland, Katie (2012) Lived consumer bodies : narcissism, bodily discourse, and women's pursuit of the body beautiful. In: Gender,Culture, and Consumer Behavior. Routledge, London, pp. 195-221. ISBN 978-1848729469

Report

Biddle, Paul and Moss, Oliver (2012) Helix Arts Market Research Project. Technical Report. Northumbria University, Newcastle upon Tyne.

Bradshaw, Craig, Dodds, Kirk, Crumbley, Julie, Sutherland, Matthew and Shaw, Alan (2019) Social Media in the SME Business to Business Environment and Toolkit. Technical Report. The Marketing Trust.

Coates, Nigel and Cottam, Ed (2019) The Digitally Enabled Business Clinic: Final Report. Project Report. Northumbria University, Newcastle upon Tyne.

Grundy, David (2008) Grey market activity impairment of consumer perceived brand value and trust. Working Paper. Northumbria University, Newcastle upon Tyne, UK.

McLeay, Fraser (2008) Feasibility of business expansion analysis: the tire depot. Technical Report. State of Montana, Montana, USA.

McLeay, Fraser (2013) Final Report for Renown Engineering KTP. Project Report. Technology Strategy Board, Swindon. (Submitted)

McLeay, Fraser (2013) Final Report for TASS KTP. Project Report. Technology Strategy Board, Swindon. (Submitted)

McLeay, Fraser (2013) Final report for MODREC KTP. Project Report. Technology Strategy Board, Swindon. (Submitted)

McLeay, Fraser (2009) Mountain Springs spas rebranding and expansion strategy. Technical Report. Mountain Springs Spas and Butte TIFFID Board, Montana, USA.

McLeay, Fraser and Pandit, Ameet (2010) Community IT Academy customer needs analysis and marketing research report. Technical Report. Community IT Academy (CITA), Newcastle-upon-Tyne.

McLeay, Fraser and Pandit, Ameet (2010) Community IT Academy strategic marketing plan. Technical Report. Community IT Academy (CITA), Newcastle-upon-Tyne.

Conference or Workshop Item

Apostolidis, Chrysostomos and McLeay, Fraser (2012) Dietary change – consumer preferences, marketing barriers and enablers, and the role of meat alternative choice(s) in achieving sustainable consumption. In: Academy of Marketing Conference 2012: Marketing: catching the technology wave, 2-5 July 2012, Southampton, UK.

Apostolidis, Chrysostomos and McLeay, Fraser (2013) Sustainable Meat Consumption: Understanding the Factors that Influence Consumer Stated Preferences for Mince and Meat Free Mince. In: Academy of Marketing Annual Conference 2013: Marketing Relevance, 8 - 11 July 2013, Cardiff.

Bian, Xuemei (2018) Does Emotional Brand Attachment Matter? In: ANZMAC 2018 - Australia and New Zealand Marketing Academy Conference, 30th November - 2nd December 2018, Adelaide, Australia.

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Bowman, Sarah (2019) Developing a liminality competency for promotional work: Using process philosophy to understand the traits necessary in an age of liquid professionalism. In: Complexity, hybridity, liminality: Challenges of researching contemporary promotional cultures workshop, 21st February 2020, LSE, London, UK. (Unpublished)

Bowman, Sarah (2019) Nonmarket marketers: A new way to look at public affairs practitioners. In: Academy of Marketing Conference 2019, 2nd - 4th July 2019, London, UK.

Bowman, Sarah (2016) Public Affairs practitioners – a case of mulitple identities and cultural hybridity. In: European Public Relations Education and Research Congress 2016, 29th September - 1st October 2016, Groningen, Netherlands.

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Brown, David, Wappling, Anders and Woodruffe-Burton, Helen (2016) Radical Marketing Case Study: An Emerging Taxonomy of Internal Demarketing in a UK Public Sector Organisation. In: The 49th Academy of Marketing Conference, 5th -7th July 2016, Newcastle upon Tyne.

Brown, David, Wappling, Anders and Woodruffe-Burton, Helen (2016) Selective Internal Demarketing in Today’s UK Public Sector: “Getting Rid of the Undesirables"? In: The 30th British Academy of Management Conference : Thriving in turbulent times, 6th - 8th September 2016, Newcastle upon Tyne.

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Brown, Jane, Black, Kate, Woodruffe-Burton, Helen and Wappling, Anders (2016) Affording Christmas: The Festive Season as Identity Work. In: The 30th British Academy of Management Conference : Thriving in turbulent times, 6th - 8th September 2016, Newcastle upon Tyne.

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Cassidy, Kim, Baron, Steve, Eades, Elain, Elliott, Dominic and Lu, Xiaoming (2010) How consumers learn to work for retailers. In: 18th International Colloquium in Relationship Marketing, 23-25 September 2010, University of Reading, UK.

Copley, Paul (2000) The Arab Management Paradigm - some observations; some marketing realities. In: Proceedings of the Academy of Marketing Conference, July 2000, University of Derby.

Copley, Paul (1996) Beating the 'Catch 22' - how students helped themselves by helping the development of marketing communications for a small North East-based firm. In: Proceedings of the Marketing Education Group Conference, July 1996, University of Strathclyde.

Copley, Paul (1996) Blurred egdes: Art as advertising, advertising as art. In: Proceedings of the Marketing Education Group Conference, July 1996, University of Strathclyde.

Copley, Paul (1997) Bob Elton or Ben Monkhouse? The alternative that really isn't - who or what will be the Denis Leary of marketing to illuminate those parts that others would like to? In: Proceedings of the Marketing Illuminations Spectacular Conference, September 1997, University of Ulster.

Copley, Paul (2000) 'Brand Spirit' - consumer perceptions of the commercial/charity alliance. In: Proceedings of the Academy of Marketing Conference, July 2000, University of Derby.

Copley, Paul (1999) Brand building the sponsorship way. In: Proceedings of the Academy of Marketing Conference, July 1999, University of Stirling.

Copley, Paul (1998) Can a systems thinking approach enhance understanding of the marketing communications process? In: Proceedings of the Academy of Marketing Conference, July 1998, Sheffield Hallam University.

Copley, Paul (2000) Changes in small firms' marketing education and training needs and marketing practice toward and beyond 2000. In: Proceedings of the Academy of Marketing Conference, July 2000, University of Derby.

Copley, Paul (2003) Contextual Marketing: Appropriate Vocabulary for Marketing in SMEs. In: Academy of Marketing Special Interest Group in the Marketing/Entrepreneurship Interface, January 2003, University of Gloucestershire.

Copley, Paul (2002) Contextual Marketing: Marketing in Practice is Different to Much of the Textbook Theory. In: Proceedings of the Academy of Marketing Special Interest Group on the Marketing/Entrepreneurship Interface, 2002, Oxford Brookes University Business School.

Copley, Paul (1998) Does strategic fit have a key role to play in the marketing communications practice of UK charities? In: Proceedings of the Academy of Marketing Conference, July 1998, Sheffield Hallam University.

Copley, Paul (2015) For the love of AIDA – developing the Hierarchy of Effects model in SME social media marketing strategy. In: Institute Small Business and Entrepreneurship (ISBE) Conference 2015, 11th - 12th November 2015, Glasgow, UK.

Copley, Paul (2009) Identity construction through marketing discourse in SMEs. In: 32nd Institute for Small Business and Entrepreneurship Conference (ISBE 2009) - Celebrating 3 decades of excellence in education, research and practice: at the cutting edge of international entrepreneurship, 3-6 November 2009, Novas Contemporary Urban Centre, Liverpool.

Copley, Paul (1999) Implications of a fourth paradigm of Arab management style and practice for corporate and marketing communications in Middle Eastern business. In: Proceedings of the Academy of Marketing Conference, July 1999, University of Stirling.

Copley, Paul (2011) Integrated Marketing Communications (IMC) is not just for the big boys - part of the future of IMC lies in the SME marketing strategy. In: 34th Institute for Small Business and Entrepreneurship Conference (ISBE 2011) - Sustainable Futures: Enterprising Landscapes and Communities, 9-10 November 2011, The Octagon, Sheffield.

Copley, Paul (2008) Marketing and ETD in SMEs: seeing through a Discourse Analysis Lens. In: 31st Institute for Small Business and Entrepreneurship Conference (ISBE 2008), 5-7 November 2008, Belfast.

Copley, Paul (2011) Marketing learning and development in SMEs - support for experiential and critical learning styles. In: 34th Institute for Small Business and Entrepreneurship Conference (ISBE 2011) - Sustainable Futures: Enterprising Landscapes and Communities, 9-10 November 2011, The Octagon, Sheffield.

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Copley, Paul (2013) Off-line, face-to-face networking as a key marketing tool – how SME managers can learn to be competent at networking. In: ISBE 2013 Conference - Enterprising Matters, 12 - 13 November 2013, Cardiff, UK.

Copley, Paul (2001) SME Business to Business Marketing - Some Empirical Evidence. In: Proceedings of the Academy of Marketing Conference, 2001, Cardiff University.

Copley, Paul (1999) Street walking with the Saatchis? Symbiosis through sponsorship in strategic alliances - a conceptual model from the Humanitarian Cause-Related Marketing Field. In: Proceedings of the Academy of Marketing Conference, July 1999, University of Stirling.

Copley, Paul (2010) Through a discourse analysis lens less darkly: illuminating how SME principals and support agency practitioners see marketing in SMEs. In: Proceedings of the Academy of Marketing Conference, 6-8 July 2010, Coventry University.

Copley, Paul (1996) Towards a research methodology in the pursuit of semiotic solutions to marketing communications problems. In: Proceedings of the Doctoral Colloquium of the Marketing Education Group Conference, July 1996, University of Strathclyde.

Copley, Paul (2005) Understanding new 'ways of seeing' Business to Business marketing in product-led SMEs - some preliminary findings from a critical discourse analysis. In: Marketing: Building Business, Shaping Society, 2005, Dublin.

Copley, Paul (2009) Using a Discourse Analysis lens to interpret perceptions of marketing in SMEs. In: Academy of Marketing Annual Conference 2009, 7-9 July 2009, Leeds Metropolitan University, UK.

Copley, Paul (2001) What has a Semiotic Approach to Offer Arts Tourism Marketers? Some Theatrical Perspectives. In: Proceedings of the Academy of Marketing Conference, 2001, Cardiff University.

Copley, Paul (2002) What will be the Effect on Education, Training and Development of Entrepreneurs and SMEs of a New Marketing Paradigm that is Required for a Form of Competitive Advantage. In: 25th ISBA national small firms policy and research conference; Competing perspectives of small business and entrepreneurship, November 2002, University of Brighton.

Copley, Paul (2000) The brand/sponsorship relationship - some empirical consumer preference evidence. In: Proceedings of the Academy of Marketing Conference, July 2000, University of Derby.

Copley, Paul (2012) The skills level debate – the need to deliver higher order skills in the context of marketing in SMEs. In: 35th Institute for Small Business and Entrepreneurship Conference (ISBE 2012), 7-8 November 2012, Dublin.

Copley, Paul (2014) The use of Corporate Social Responsibility (CSR) within Strategic Alliances as a Tool to Enhance SME Relational Marketing. In: ISBE 2014 (37th Institute for Small Business & Entrepreneurship Conference), 4th-6th November 2014, Manchester, UK.

Copley, Paul and Belhout, L. (1997) Message strategies for promoting humanitarian causes in the United Kingdom. In: Proceedings of the Marketing Education Group/ Academy of Marketing Conference, July 1997, Manchester Metropolitan University.

Copley, Paul, Gilmore, Audrey, Enright, Michael, Deacon, Jonathan, McAuley, Andrew and Carson, David (2002) Contextual Marketing: Commonalities and Personalities. In: The American Marketing Association Symposium on the Marketing/Entrepreneurship Interface, August 2002, San Diego.

Copley, Paul and Hudson, J. (1998) Can a semiotic approach to understanding trust, commitment and loyalty tell us anything more about communicating within the consumer/brand relationship? In: Proceedings of the Academy of Marketing Conference, July 1998, Sheffield Hallam University.

Copley, Paul, McLean, A. and Baker, J. (2012) A CSR-driven strategic alliance case study of the launch of the small business children’s clothing brand Baggers and Tyne Gateway, a local North East England children’s charity. In: 35th Institute for Small Business and Entrepreneurship Conference (ISBE 2012), 7-8 November 2012, Dublin.

Copley, Paul, McLean, A. and Siddle, A. (2013) The importance of social media to SME marketing – how it was used at the Baggers Original childrenswear brand. In: ISBE 2013 Conference - Enterprising Matters, 12 - 13 November 2013, Cardiff, UK.

Copley, Paul and Robson, Ian (1996) Arts marketing and the modernist paradox. In: Proceedings of the Marketing Education Group Conference, July 1996, University of Strathclyde.

Copley, Paul and Robson, Ian (1997) Practitioner perspectives on arts tourism marketing. In: Proceedings of the Marketing Education Group/ Academy of Marketing Conference, July 1997, Manchester Metropolitan University.

Copley, Paul and Robson, Ian (1996) Tourism, arts marketing and the modernist paradox. In: Proceedings of the 1st International Conference on Tourism and Culture, September 1996, University of Northumbria.

Copley, Paul and Smith, Phil (2005) Second hand Rose or affluent Alice. In: Marketing: Building Business, Shaping Society, 2005, Dublin.

D'Northwood, Gavin (2011) Voluntary environmental disclosure tactics in the airline industry: an exploratory application of media agenda-setting and legitimacy theoretical frameworks combining quantitative (content analysis) and qualitative (critical discourse analysis) methods. In: Northumbria Research Conference, 5-6 May 2011, Northumbria University, Newcastle-upon-Tyne.

Djafarova, Elmira (2016) User generated images in TripAdvisor and its impact on hotel decision making. In: UNN-NBS + PolyU SPEED Conference 2016 : Globalization and Digitalization: Opportunities and Challenges, 8th June 2016, Newcastle upon Tyne.

Djafarova, Elmira and Waring, Teresa (2009) Developing tourism advertisers: the linguistic challenges faced when writing copy. In: 10th International Conference on HRD Research and Practice across Europe, 10-12 June 2009, Northumbria University, Newcastle upon Tyne, UK.

Djafarova, Elmira and Waring, Teresa (2009) Language in tourism advertising: the contribution of figures of speech to the representation of tourism. In: 8th European Conference on Research Methodology for Business and Management Studies, 22-23 June 2009, Valletta, Malta.

Esch, Franz-Rudolf and Brunner, Christian (2010) Are you impressed? Portfolio advertising as a means of strengthening the corporate brand and its product brands. In: The 9th International Conference on Research in Advertising (ICORIA), 25-26 June 2010, Madrid, Spain.

Esch, Franz-Rudolf and Brunner, Christian (2010) Portfolio advertising as an instrument to strengthen the corporate brand in a complex brand architecture. In: 2010 European Conference of the Association for Consumer Research, 30 June - 3 July 2010, Royal Holloway, University of London.

Filieri, Raffaele (2010) Best practices in marketing communications and citizen's recycling behavior. In: European week of waste reduction conference, 23 November 2010, Rome, Italy.

Filieri, Raffaele and Alguezaui, Salma (2011) From market-driving to market-driven: the Benetton Group Case Study. In: EMAC 2011: 40th European Marketing Academy Conference, 24-27 May 2011, Ljubljana, Slovenia.

Filieri, Raffaele and McLeay, Fraser (2013) Online consumer reviews …why do we adopt them? In: Academy of Marketing Annual Conference 2013: Marketing Relevance, 8-11 July 2013, Cardiff, Wales.

Filieri, Raffaele, McLeay, Fraser and Tsui, Bruce (2016) Consumer perceptions of online review helpfulness. In: European Academy of Marketing Conference (EMAC 2016), 24th - 27th May 2016, Oslo.

Filieri, Raffaele, McLeay, Fraser and Tsui, Bruce (2015) Consumer reviews on e-retailer websites: antecedents of information diagnosticity and purchase intentions. In: Australia New Zealand Academy of Management Conference, 2 - 5 December 2015, Queenstown.

Gay, Richard, McLeay, Fraser and Yoganathan, Vignesh (2016) Driving’ Online & ‘Putting’ Offline: an exploratory typology of golfers and their buying behaviour in a multichannel environment. In: Academy of Marketing Annual Conference 2016: Radical Marketing, 4th -7th July 2016, Northumbria University.

Gharara, Sahar R. Abou and McLeay, Fraser (2016) Understanding the factors that influence water pipe tobacco smoking among Eastern Mediterranean Youth: A Conceptual Model. In: Academy of Marketing Annual Conference 2016: Radical Marketing, 4th -7th July 2016, Northumbria University.

Grant, Julia, Mai, J., McLeay, Fraser and Yoganathan, Vignesh (2017) Innovative culture within organisations and brand identification among employees: a cross-cultural study of the automotive industry. In: 12th Global Brand Conference, 26-28 April 2017, Kalmar.

Hart, David (2015) Charity Begins at Home? Investigating the role of national identity in donation preferences towards local, national and international charities. In: AM2015 - Academy of Management Conference 2015: The Magic in Marketing, 7th - 9th July 2015, Limerick, Ireland.

Hart, David (2012) Club versus Country? An investigation into attitudinal and behavioural loyalty towards club and national football teams. In: AM2012 - Academy of Marketing Conference 2012: Marketing: catching the technology wave, 2nd - 5th July 2012, Southampton, UK.

Jin, Hui, Lin, Zhibin and McLeay, Fraser (2015) Exploring Chinese Consumers' intentions to purchase ethical food products. In: Academy of Marketing Annual Conference: The Magic in Marketing, 7 - 9 July 2015, Limerick.

Jin, L., Lin, Zhibin and McLeay, Fraser (2017) Negative emotion, positive action: A study of Chinese consumer green food purchase intention. In: Academy of Marketing Conference 2017: Freedom Through Marketing: Looking Back, Going Forward, 3-6 July 2017, Hull.

Jones, Shannon Elizabeth, Coates, Nigel, McLeay, Fraser and Cunningham, James (2016) From engineering to market led customer centric value propositions in a MNC subsidiary: a case study of Parker domnick hunter Filtration and Separation Division. In: Academy of Marketing Annual Conference 2016: Radical Marketing, 4th - 7th July 2016, Northumbria University.

Josiassen, A. P., Pandit, Ameet and Karpen, I. (2008) Does product origin congruency moderate the country-of-origin - product evaluation relationship? In: Australian and New Zealand Marketing Academy (ANZMAC), 1-3 December 2008, Sydney, Australia.

Kachour, Maher, Lichy, Jessica and McLeay, Fraser (2017) The role of childhood memories in evoking brand loyalty: Gen Y and breakfast cereal. In: Academy of Marketing Conference 2017: Freedom Through Marketing: Looking Back, Going Forward, 3-6 July 2017, Hull.

Kearney, Matthew (2011) An Exploration of Compulsive Buying Amongst Undergraduate Students. In: Academy of Marketing Conference 2011 Doctoral Colloquium, 5-7 July 2011, Liverpool.

Kearney, Matthew, Bolan, Peter and Smyth, Ian (2012) The Successful Implementation of Social Media in Events. In: International Conference on Tourism and Events, 20-22 June 2012, Belfast.

Kearney, Matthew and Fitz, Frank (2012) There is Nothing as Practical as a Sound Theory: Challenging the Sustainability Concept. In: International Conference on Tourism and Events, 20-22 June 2012, Belfast.

Kelecker, A., Robson, Andrew and Coates, Nigel (2016) Consumer assessment of the retro-designed BMW MINI: an Anglo-German comparison. In: Academy of Marketing Conference 2016 : Radical Marketing, 4th - 7th July 2016, Newcastle upon Tyne.

Khan, Hina (2009) Does a desire to gain social status effect consumers' purchasing decision more than products' country of origin? In: APMC 2009: 3rd Asia Pacific Management Conference, 9-11 December 2009, Kuching, Malaysia.

Khan, Hina (2009) Transition of the Pakistan economy: market scope, barriers and country of origin effects on consumers' choice of foreign products. In: Proceedings: International Conference on the Transformation of Socialist Economies. Beyond Transition: 1989 – 2009, 16-17 June 2009, Liverpool Hope University.

Khan, Hina and Rodrigo, Padmali (2011) To buy local or global? In: 9th Annual International Conference on Marketing, 4-7 July 2011, Athens, Greece.

Kizgin, Hatice, Robson, Andrew and Coates, Nigel (2016) The impact of ethnic identity and bi-dimensional identification on consumption: a Turkish-Dutch assessment. In: Academy of Marketing Conference 2016 : Radical Marketing, 4th - 7th July 2016, Newcastle upon Tyne.

Kizgin, Hatice, Robson, Andrew, Jamal, Ahmad and Coates, Nigel (2014) Acculturation Experiences of Turkish Immigrants in Netherlands. In: Association of Consumer Research, USA., 23-26 October 2014, Baltimore.

Lee, Kun-Chang, Sungwook, Chae and Li, Honglei (2011) 3D avatar seller's effect on online consumer's purchasing behavior: a trust transference perspective. In: International Conference on Information Systems 2011 (SIGHCI 2011), 4 December 2011, Shanghai, China.

Lee, Zach W. Y., Chan, Tommy, Chong, Alain Yee-Loong and Thadani, Dimple R. (2017) An Empirical Investigation into the Antecedents and Consequences of Customer Engagement in Omnichannel Retailing. In: 21st Pacific-Asia Conference on Information Systems - PACIS 2017, 16th - 20th July 2017, Langkawi Island, Malaysia.

Li, Brett, Robson, Andrew and Coates, Nigel (2014) Luxury Consumption Behaviour in Mainland China: The Roles of Brand Commitment and Brand Trust. In: Global Interdisciplinary Business-Economics Advancement Conference (GIBA 2014), 15-18 May 2014, Tampa, Florida, USA.

Li, Brett, Robson, Andrew and Coates, Nigel (2013) Purchasing intention of Chinese consumers in the luxury brand markets: the impact of value and affect. In: Academy of Marketing Conference, 8-11 July 2013, University of South Wales.

Li, Honglei, Tevrizci, Cemal and Aham-Anyanwu, Nnanyelugo (2014) An empirical study of E-loyalty development process from the E-service quality experience: Testing the Etaliq scale. In: 18th Pacific Asia Conference on Information Systems, 24-28 June 2014, Chengdu, China.

Lichy, Jessica, Major, Bridget and McLeay, Fraser (2017) Beyond Brand and Online Communities: Motivations and the Co-Created Ski Chalet Community Experience. In: BAM 2017 - British Academy of Management Annual Conference, 5-7 September 2017, Warwick.

Lichy, Jessica, McLeay, Fraser and Crumbley, Julie (2016) Transforming Stakeholder Engagement: Impact of social media on co-creating brand communities within higher education. In: 1st International Conference, Creative Digital Economy, 6th - 7th May 2016, Hammamet.

Lin, Zhibin and McLeay, Fraser (2014) What is driving the organic food revolution in China: Concern for the Common Good or Self Interest? In: Academy of Marketing Annual Conference: Marketing Dimensions: People, Spaces and Places, 7-10 July 2014, Bournemouth University.

Livanis, G., Vlachos, Ilias and Patsis, P. G. (2000) Determinants of cheese consumption in European Union: a meta-analysis of consumer behaviour bibliography. In: 6th Greek Agricultural Economists Society Conference, 24-25 November 2000, Salonica, Greece.

Major, Bridget and McLeay, Fraser (2013) Multifaceted tourists: A focus on grey travelers’ holidays. In: Consumer Behavior in Tourism Symposium 2013 (CBTS 2013), 4-7 December 2013, Bruneck, Italy.

Major, Bridget and McLeay, Fraser (2013) Re-discovery of place. In: 5th Advances in Tourism Marketing Conference, 2-4 October 2013, Algarve, Portugal.

Marshall, Lesley and Pitsaki, Irini (2015) The creation of a tool to measure and visualise design effectiveness through analysis of shopper/consumer decision-making processes. In: 11th International Conference of the European Academy of Design, 22-24 April 2015, Paris.

McLeay, Fraser and Apostolidis, Chrysostomos (2013) Sustainable meat consumption: understanding the factors that infuence consumers' stated preferences for mince and meat free mince. In: Academy of Marketing Annual Conference 2013: Marketing Relevance, 8-11 July 2013, Cardiff, Wales.

McLeay, Fraser and Major, Bridget (2009) Weddings Abroad: an exploration of trends, customer needs and marketing strategies. In: 3rd Advances in Tourism Marketing Conference, 6-9 September 2009, Bournemouth, UK.

McLeay, Fraser and Olunuga, Omosalewa (2010) Parents' perceptions on the influence that children's purchase requests and packaging have on Nigerian children's consumption of unhealthy food. In: Academy of Marketing Conference 2010, 6-8 July 2010, Coventry, UK.

McLeay, Fraser, Pandit, Ameet and Hazrul, Nick (2013) Perceived risk and consumer decision making: examining the moderating influence of cultural dimensions. In: ANZMAC Annual Conference: Engaging with the future, 1 - 4th December 2013, Auckland, New Zealand.

McLeay, Fraser and Yoganathan, Vignesh (2013) Internal Marketing and Employee Engagement: A typology. In: ANZMAC Annual Conference: Engaging with the future, 1 - 4th December 2013, Auckland, New Zealand.

Mordue, Tom and Dennis, Noel (2009) The arts/market couplet: constructing jazz as art and commodity. In: Academy of Marketing Conference 2009, July 2009, Leeds, UK.

Ojeme, Mark, Ogba, Ike, Robson, Andrew and Coates, Nigel (2013) A Model of Affective Commitment in Small and Medium Enterprise Relationship to Retail Banks in Nigeria. In: Academy of Marketing Conference, 8-11 July 2013, University of South Wales.

Ojeme, Mark, Robson, Andrew and Coates, Nigel (2014) B2B Relationship Marketing – An assessment of the Nigerian SME-Bank Relationship. In: 22nd International Colloquium on Relationship Marketing, 8-10 September 2014, Newcastle upon Tyne.

Ojeme, Mark, Robson, Andrew and Coates, Nigel (2016) Business to Business (B2B) Relationship Assessment of Commitment and Behavioural Intention – Nigerian SME-banking Relationship. In: Academy of Marketing Conference 2016 : Radical Marketing, 4th - 7th July 2016, Newcastle upon Tyne.

Ojeme, Mark, Robson, Andrew and Coates, Nigel (2015) Defining Trust in a B2B Relationship - The SMEs’ Perspective. In: Academy of Marking Conference, 7-9 July 2015, Limerick.

Ojeme, Mark, Robson, Andrew and Coates, Nigel (2014) Nigerian SMEs - Commitment and Loyalty to their Retail Banks. In: 47th Academy of Marketing Conference, 7-11 July, 2014, Bournemouth.

Osburg, Victoria-Sophie, Akhtar, Pervaiz and Yoganathan, Vignesh (2017) A value-based model for ethical purchase decision making. In: AMA Winter Conference, 17-19 Feb 2017, Orlando.

Osburg, Victoria-Sophie, Conroy, Denise, Strack, Mischa and Yoganathan, Vignesh (2016) Exploring the role of marketing communications in encouraging ethical consumption. In: British Academy of Management Special Interest Group on Retail and Marketing: Sustainability and Ethical Consumption, 28 April 2016, Guildford.

Paladino, Angela and Pandit, Ameet (2011) Delaying the Green Choice: understanding consumption behavior of green products. In: EMAC 2011: 40th European Marketing Academy Conference, 24-27 May 2011, Faculty of Economics, Ljubljana, Slovenia.

Pandit, Ameet, Karpen, I. and Josiassen, A. P. (2009) New product preannouncements and consumer purchase postponement: the moderating role of product familiarity. In: 38th EMAC Annual Conference 2009, 26-29 May 2009, Nantes, France.

Pandit, Ameet and Yeoh, Ken (2011) Impact of investor psychological tendencies on purchase postponement: moderating effect of product involvement. In: EMAC 2011: 40th European Marketing Academy Conference, 24-27 May 2011, Faculty of Economics, Ljubljana, Slovenia.

Pearce, Alison and Lichy, Jessica (2016) Retro-marketing to Generation Y: Selling Study Abroad to Students. In: Academy of Marketing Annual Conference 2016: Radical Marketing, 4th-7th July 2016, Northumbria University.

Petrylaite, Edita (2018) Application of SME Marketing Model within Higher Education Entrepreneurial Teams. In: 13th European Conference on Innovation and Entrepreneurship, 20th - 21st September 2018, University of Aveiro, Portugal.

Petrylaite, Edita (2016) How spas as social spaces shape men’s identities and their consumption norms. In: 13th Gender, Marketing and Consumer Behaviour Conference, 4-6th July, 2016, Paris.

Petrylaite, Edita (2017) How “Teampreneurs” Learn To Do Entrepreneurial Marketing. In: ISBE Conference, 8-9 November 2017, Belfast, UK.

Petrylaite, Edita and Aleksic, Darija (2018) Academic Branding on Social Media: Examining the influence of personal brands on the professor-student relationships. In: ACR 2018 - Annual Conference of the Association for Consumer Research, 11th - 14th October 2018, Dallas, Texas.

Polk, Andreas and Bilotkach, Volodymyr (2011) The assessment of market power of airports. In: ZEW Conference on Economic Methods in Competition Law Enforcement, 24-25 June 2011, Mannheim, Germany.

Ren, Chen, Wappling, Anders and Woodruffe-Burton, Helen (2016) Evaluating Private and State-owned Companies Differently? The Role of Corporate Reputation in Employer Brand Building. In: The 49th Academy of Marketing Conference, 5th -7th July 2016, Newcastle upon Tyne.

Ren, Chen, Woodruffe-Burton, Helen and Wappling, Anders (2015) Building employer brand image to attract job seekers in China: the role of organisational identity and reputation. In: The 48th Academy of Marketing Conference, 7-9 July 2015, Limerick.

Rodrigo, Padmali and Khan, Hina (2014) Country of origin effects on consumer evaluation of hedonic vs. utilitarian products: a personal values based perspective. In: 47th Academy of Marketing Conference: Marketing dimensions: People, places and spaces, 7-10th July 2014, Bournemouth University, Bournemouth, UK.

Schaub, Sebastian, Yoganathan, Vignesh and Hart, David (2015) B2B Brands & Emotional Decision-making: a dual (buyer-seller) perspective from a German speciality chemicals manufacturer. In: Australia and New Zealand Marketing Academy Conference 2015, 29th Nov - 2nd Dec 2015, Sydney, Australia.

Schoefer, Klaus, Wappling, Anders and Heirati, Nima (2016) The Effect of Cultural Differences on Behavioral Responses to Dissatisfactory Service Experiences. In: The 11th Royal Bank International Research Conference, 24th -26th June 2016, Wuxi, China.

Shaw, Alan (2014) How to enhance the social ecological framework using Bronfenbrenner’s PPCT model. In: Academy of Marketing Conference 2014, 7-10 July 2014, Bournemouth.

Shaw, Alan (2014) Should social marketing campaigns be centralised or decentralised? In: Academy of Marketing Conference 2014, 7-10 July 2014, Bournemouth.

Shaw, Alan (2014) Using social marketing to change the health behaviours of individuals living with diabetes. In: Academy of Marketing Conference 2014, 7-10 July 2014, Bournemouth.

Shaw, Alan (2014) The suitability of SROI to assess Social Marketing Campaigns. In: ISM-Open Conference, 29 September 2014, Milton Keynes.

Svegl, Ursa, Aleksic, Darija, Zupan, Nada, Pearce, Alison and Dziewanowska, Katarzyna (2018) Beware! Your Employer is Looking at your Facebook Profile: Examining the relationship between personality, values and personal branding on social media. In: 13th Global Brand Conference, 2nd-4th May 2018, Northumbria University.

Vlachos, Ilias (2000) Logistics networks in Greek Agriculture Economy: applicability of efficient foodservice response. In: 6th Greek Agricultural Economists Society Conference, 24-25 November 2000, Salonica, Greece.

Wappling, Anders, Apostolidis, Chrysostomos and McLeay, Fraser (2015) Tackling the obesity epidemic: Examining the relationship between food portion sizes and consumer behaviour. In: The 48th Academy of Marketing Conference, 7-9 July 2015, Limerick.

Wappling, Anders, Farley, Heather, Armstrong, Gillian and Slater, Paul (2014) Consumer Evaluations of Multi-Product Food Bundles: A Process Analysis. In: 47th Academy of Marketing Conference, 7-11 July, 2014, Bournemouth.

Wappling, Anders, Farley, Heather, Armstrong, Gillian and Slater, Paul (2010) Influences on consumer evaluations of product bundles in the Northern Ireland food retail market. In: 17th European Institute of Retailing and Services Studies (EIRASS) Conference, 2-5 July 2010, Istanbul.

Wappling, Anders, Farley, Heather, Armstrong, Gillian, Slater, Paul and Schoefer, Klaus (2013) Consumer evaluations of multi-product food bundles: Development of a theory-driven model. In: 20th European Institute of Retailing and Services Studies (EIRASS) Conference, 7-10 July 2013, Philadelphia.

Wappling, Anders, Farley, Heather, Schoefer, Klaus, Armstrong, Gillian and Slater, Paul (2014) Consumer Evaluations Of Multi-Product Food Bundles: The Impact Of Constituent Products On Evaluations Of Complementary And Variety Bundles. In: BAM 2014: The Role of the Business School in Supporting Economic and Social Development, 9- 11 September 2014, Belfast.

Wappling, Anders, Farley, Heather, Schoefer, Klaus, Armstrong, Gillian and Slater, Paul (2013) Consumer Evaluations of Multi-Product Food Bundles: Development and Validation of a Theory-driven Model. In: 12th International Colloquium on Non-Profit, Arts, Heritage and Social Marketing, Academy of Marketing, 6 September 2013, Edinburgh.

Wappling, Anders, Marell, Agneta and Garling, Tommy (2007) Differences in evaluations of bundled and unbundled products. In: 14th European Institute of Retailing and Services Studies (EIRASS) Conference, 29 June - 2 July 2007, San Francisco.

Wappling, Anders, Marell, Agneta and Garling, Tommy (2006) Prevalence of product bundles in selected Swedish markets. In: 13th European Institute of Retailing and Services Studies (EIRASS) Conference, 9-12 July 2006, Budapest.

Wappling, Anders, Strugnell, Chris and Farley, Heather (2009) Food bundling in Northern Ireland supermarkets. In: 23rd British Academy of Management (BAM) Conference, 15-17 September 2009, Brighton.

Wappling, Anders, Strugnell, Chris and Farley, Heather (2009) Prevalence of food bundles in Northern Ireland supermarkets. In: European Association for Education and Research in Commercial Distribution (EAERCD) Conference, 15-17 July 2009, Guildford.

Ward, Janet and Coates, Nigel (2016) Developing a Methodology to Research the Avatar/User Relationship. In: American Marketing Association - Winter Conference, 26-28 February 2016, Las Vegas, USA.

Wognum, Nel, Veflen-Olson, Nina and Vlachos, Ilias (2008) Marketing and organization for increased acceptance of regional products. In: Sustainable and Diversified Pork Chains: From Science to Practice, 27-28 October 2011, Palma de Mallorca, Mallorca.

Woodruffe-Burton, Helen and Hashim, Haslinda (2010) Cross-cultural consumer research: a review and critique. In: Academy of Marketing Conference, 6-8 July 2010, Coventry, UK.

Woodruffe-Burton, Helen and Ireland, Katie (2008) Scrutinising the female body: narcissism, bodily discourse and women's pursuit of the body beautiful. In: 9th ACR Conference on Gender, Marketing, and Consumer Behavior, 16-19 June 2008, Boston, Massachusetts, USA.

Woodruffe-Burton, Helen and Wakenshaw, Susan (2010) The retailer as cultural intermediary and consumer/store relationships. In: Academy of Marketing Conference 2010, 6-8 July 2010, Coventry, UK.

Woodruffe-Burton, Helen and Wappling, Anders (2015) Belfast city tours and the commodification of conflict heritage: A consumer behaviour perspective on dark tourism in Northern Ireland. In: The 2nd Corfu Symposium on Managing and Marketing Places, 27 - 30 April 2015, Corfu.

Yannopoulou, Natalia, Liu, Martin, Manika, Danae and Bian, Xuemei (2019) Towards a better understanding of brand-related user generated information processing on social media: A distributed cognition perspective. In: Academy of Marketing Science World Marketing Congress 2019: Enlightened Marketing in Challenging Times, 9-12 Jul 2019, Edinburgh, UK. (Unpublished)

Yoganathan, Vignesh (2013) Living the Brand in the Public Sector: Internal Branding's Effect on Aligning a Local Authority's Employees with its Brand Identity. In: Academy of Marketing Annual Conference 2013: Marketing Relevance, 8-11 July 2013, Cardiff, Wales.

Yoganathan, Vignesh (2012) '‘Living the brand’ in the public sector: Can Internal Branding Facilitate Employees of a Local Authority to Behave Consistently with its Brand Values?'. In: NARTI 8th Annual Doctoral Colloquium, 10-11 July 2012, Newcastle University.

Yoganathan, Vignesh and McLeay, Fraser (2015) From many to one: can a public sector organisation develop one brand from many core values? In: Academy of Marketing's 10th Global Brand Conference, 27th - 29th April 2015, Turku, Finland.

Yoganathan, Vignesh and McLeay, Fraser (2014) Sunderland City Council: A Case Study of Brand Identity Development. In: Academy of Marketing Annual Conference: Marketing Dimensions: People, Spaces and Places, 7 - 10 July 2014, Bournemouth University.

Önkal, Dilek, Gonul, Sinan and Goodwin, Paul (2020) Judgmental adjustments and scenario use: Individual versus group forecasts. In: ISF 2020 : 40th International Symposium on Forecasting, 26-28 Oct 2020, Virtual, Rio de Janeiro, Brazil. (Unpublished)

Book

Bowman, Sarah, Crookes, Adrian, Ihlen, Øyvind and Romenti, Stefania (2018) Public Relations and the Power of Creativity: Strategic Opportunities, Innovation and Critical Challenges. Advances in Public Relations and Communications Management, 3 . Emerald, Bingley. ISBN 9781787692923

Brunner, Christian (2010) Portfolio-Werbung als Technik des Impression Management: Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken. Gabler research, Marken- und Produktmanagement . Gabler, Wiesbaden. ISBN 9783834960184

Collister, Simon and Bowman, Sarah (2018) Visual Public Relations: Strategic Communication Beyond Text. New Directions in PR and Communications Research . Routledge, Oxford and New York. ISBN 9781138064669

Copley, Paul (2006) International advertising: themes and perspectives. Pearson Custom Publishing, Harlow. ISBN 9781846580437

Copley, Paul (2014) Marketing Communications Management: Analysis, Planning, Implementation [2nd ed.]. SAGE, London. ISBN 9780857027870

Copley, Paul (2004) Marketing Communications Management: Concepts and Theories, Cases and Practices. Routledge, London. ISBN 978-0750652940

Copley, Paul and Gay, Richard (2005) Interactive communications in marketing. Pearson Custom Publishing, Harlow. ISBN 9781844795123

Nadda, Vipin, Dadwal, Sumesh and Rahimi, Roya (2017) Promotional Strategies and New Service Opportunities in Emerging Economies. IGI Global, Hershey. ISBN 9781522522065

Rezitis, Anthony, Vlachos, Ilias and Matas, K. (2012) Agricultural marketing and price analysis. Paschalidis Medical Publications, Athens, Greece.

Shams, Riad, Vrontis, Demetris, Weber, Yaakov and Tsoukatos, Evangelos (2018) Business Models for Strategic Innovation: Cross-Functional Perspectives. Annals of Business Research . Taylor & Francis, Abingdon, Oxon, UK. ISBN 9780815367215, 9781351257923

Thesis

Abdelfattah, Triki (1998) Role orientations and family purchasing behaviour : modelling the relationships for time saving and effort-sparing durables. Doctoral thesis, University of Northumbria at Newcastle.

Abugarara, Sahar (2020) Factors influencing water-pipe tobacco smoking among Egyptian youth and the role of fear of negative evaluation. Doctoral thesis, Nothumbria University.

Brown, David (2017) Reconceptualising Internal Marketing: A Multistakeholder Perspective. Doctoral thesis, Northumbria University.

Copley, Paul (2008) A qualitative research approach to new ways of seeing marketing in SME's: implications for education, training and development. Doctoral thesis, Northumbria University.

Derbyshire, Simon Anthony (2018) The Use of Western B2B Relationship Marketing in the Kingdom of Saudi Arabia. Doctoral thesis, Northumbria University.

Elsaid, Mahmoud (2023) A study into marketing automation and its role in unifying the sales and marketing cycle within product-service systems B2B manufacturers. Doctoral thesis, Northumbria University.

Gadema, Zaina (2017) The use and usefulness of PAS 2050 carbon footprinting and labelling in the UK food supply chain. Doctoral thesis, Northumbria University.

Hardcastle, Kimberley Aimee (2020) Co-creating brand meaning in the postmodern era: understanding consumer awareness of branding in the English higher education sector. Doctoral thesis, Northumbria University.

Harland, Kate Danielle (2022) hospitality in a high-tech, hightouch context: an exploration of the guest-tech-host relationship. Doctoral thesis, Northumbria University.

Humphreys, David (2012) UK shipbuilding sales and marketing 1889-1914. Masters thesis, Northumbria University.

Iqbal, Yasser (2022) Investigating the impact of male body image ideals on lived experiences of the male body and masculinity. Doctoral thesis, Northumbria University.

Kleber, Philipp (2016) Entry and post-entry operations in the Saudi Arabian market: A qualitative study of German SMEs (Mittelstand) in the metal-forming machine tool sector. Doctoral thesis, Northumbria University.

Murray, Sharon Lee (2007) A dyadic trust perspective of key account relationship development in the UK mortgage industry. Doctoral thesis, Northumbria University.

Ng, Lai Hong (2006) Service encounter behaviour (SEB) in higher education : a Malaysian perspective. Doctoral thesis, Northumbria University.

Petrylaite, Edita (2014) Social pressure and how conflicted masculinities construct a balanced-self through monosocial, heterosocial and homosocial spa consumption. Doctoral thesis, Northumbria University.

Prasad, Jaishree (2024) Do counterfeits only affect luxury brands that are heavily counterfeited? Doctoral thesis, Northumbria University.

Wang, Jin (2021) Identity-oriented brand positioning: an analysis drawing on an ethnographic case study of a contemporary visual arts organisation. Doctoral thesis, Northumbria University.

Wen, Zhijiu (2019) An exploration of intangible cultural heritage values and their implications on yourism: The case of Kunqu Opera, Suzhou, China. Doctoral thesis, Nothumbria University.

Yang, Hua (2009) An internal marketing study of service encounters between managers and caddies in the Chinese golf industry. Doctoral thesis, Northumbria University.

Zhang, Ruihan (2020) Understanding customers’ attitude and intention to use driverless cars. Doctoral thesis, Northumbria University.

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